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Using High Quality Pictures Can Enhance User Experience

By David Pareto


An enhanced web experience includes visually appealing images, and text that keeps website visitors attentive and focused on a goal. Quality photography, elicits desired responses, delivers key concepts, showcases products and ideas, and drives visitors further into the site towards its goal. The use of high quality pictures attracts attention, and maintains visitor focus. Web pages that load efficiently maintain visitor engagement, and give them the desire to further explore the site. An enhanced online experience results from efficiently loading web pages.

Quality photography gives potential guests their first glimpse of a website. This is the first opportunity to influence their decisions. A positive first impression increases the likelihood visitors remain and explore, or simply move on to another site. Thus, pictures are a key factor to ensure visitors remain at a website, and should motivate them to further explore its content. Quality pictures capture visitor attention making them more apt to stay and explore site content.

The placement of photos on a website is as important as placing items in display windows near a store entrance. Displays are designed to encourage customers to go in.

For sites that express ideas, or seek to influence decisions, photos can play a key role in persuasion. Visitors often act on their perceptions and first impression, and typically look before they read. Photography enhances first impressions and perceptions preparing site visitors for persuasion.

Imagery has power advertisers and marketers know well. They rely on imagery because they understand it is the power behind persuading and selling. When websites sells products, pictures play a major role in its sales. Shoppers want close-up views of what they want to buy.

Photos are the power-tools for websites. Online imagery has the power to wow visitors. It invites them to venture further into the site, and converts them from casual lookers into buyers and believers. Once the page has elicited this conversion from observer to buyer or believer, the ideal user experience continues smoothly, effortlessly, and efficiently towards the site goal. Efficient web pages are necessary to assure users stay at the site and remain there until its goal is completed. Waiting for pages to load is not what they want to do!

High resolution pictures are large slow loading files. The quality of these images is high. However, they significantly increase user wait time. Web browsers can not load large files efficiently. This causes an interruption of user focus and attention.

Photos optimized for the highest resolution possible (to be crisp and clear) as well as smallest possible file size (fastest loading) significantly enhance the experience of site visitors. When a few kilobytes can be saved on each image, the speed of loading an entire page significantly increases, especially for those using slower connections. Those using fast connections, experience pictures of quality that will allow a page to almost instantly appear.

Using quality photographs is an essential factor in enhancing the online experience. They provide added value to any site because its imagery holds the power to sell as well as persuade. The photography provides positive first impressions, efficient browser loading, and best visual quality. A conversion response will keep visitors focused and attentive to the goal of the site.




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