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3 Home Run Banner Advertising Pointers

By Justine Hansen


If you ever hear someone say that banner advertising doesn't work anymore, then you can safely assume they no nothing about it. The biggest appealing factor of banner advertising is that there is no limit to the traffic that you can generate from it. It almost doesn't matter what your budget is because you keep going until you make money, and then you reinvest back into your banner campaigns. As far as cost effectiveness, you can do this at a very attractive cost, but again we urge you to become knowledgeable, first. How well your banners convert depend on several factors, but you can eliminate some of those with possessing the right knowledge. Continue on reading to discover what you can do to help ensure a profitable banner advertising campaign.

The most important suggestion has little to do with the design of the banner itself. It's about keeping your landing page relevant to the ad. If people click on your banner after you offered them "free iPod gifts" then they should see the same thing on your site. In other words, you can't just simply hype up your banner ads and expect to get lots of conversions. You might get a lot of clicks, but what you should be interested in is the conversion rate. You will be throwing money out the window if your landing page is unsuccessful at converting people, and the number of clicks in this case is completely unimportant.

Another banner advertising tips that advertisers usually miss is that your ad needs to be targeted towards one single offer, that's all. If you try to sell too many things within one banner ad you'll only confuse people and no one will click through. You don't want to do anything that produces a negative feeling in the reader because those kinds of feelings only make them ignore your ad. When everything is crystal clear, and compelling, then they'll know exactly what you're saying and will have a better idea about how interested they are. That's why it's so important for you to completely understand your product and the benefits it has to offer.

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You should also know that the images you include and use are dependent on your market audience. You can often get a good idea about graphics from your market plus your product or service. Besides that, your ad needs to go with the whole aim of your campaign. You can learn a lot by studying high traffic site banners, and they do these kinds of things to get every possible edge they can. You can optimize and test your banners, and you should - then you can rotate to other sites periodically.

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You can find much more information on banner advertising, and we urge you to do so. If you become knowledgeable about banner advertising, and you begin doing it then you'll see how powerful it can be. The planning and setting up stages of your banner campaigns are extremely important, and please rotate your banners and test.




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