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Business Blogging 101 - The Fundamentals

By Steven Reid


It is hard enough for online marketers to brand their names, and that is why business blogging and positive relationships is so great. However, many people seem to confuse business blogging with personal blogging, which kind of messes up everything. The purpose of this article is to show you what steps you should be taking to ensure that you're business blogging the right way.

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You do realize that your writing will be viewed with critical eyes, and so there are a few important items to keep in mind. First off, learn proper grammar if you aren't good at it because you're representing your business, your brand. Everything else can be terrific on your site, including your offer, but people will not get past bad grammar and other writing issues. You can guess our next point - spelling, and it has to be problem-free or else you will be in serious trouble. Everybody knows that a simple spell check after writing your article or blog post only takes a few seconds. It is interesting to note there are no fence-sitters on the quality of spelling and grammar issue. And people generally judge your business by looking at how your blog feels; it's natural. The rewards you will get when you make sure all is correct are hard to measure.

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The only way to achieve any kind of positive results for search position is through search engine optimization. The difference with blogging lies in the fact that every post you make will need to be optimized. Search engines favor blogs over static sites, since they're always looking for new and updated content which can be easily found on blogs. So then you will need to properly SEO your blog posts, and there are plugins to help you do that. Your gains will depend on it plus you will still need to do off-page SEO.

If you want your target audience to appreciate your business blog and subscribe to it, then you'll have to work on making each and every post highly relevant. Your blog will have a theme, or topic, and you really should not write any posts that stray from the point of your blog. Make sure the content you're adding to your blog is fresh as people like reading about topics that are current. Anything you can do that will catch the attention of people will help - but within reason of course. Actually, if you totally concentrate on adding content that is valuable and relevant, then that will be half the battle won.

After your blog has been around a while, then you will see trends with faster and slower days. No need to get excited about slow times, so just keep making great posts.




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