Most organization managers know the value of ascending step by step up the search engine rankings until one day your prospects discover your website. After all, isn't it much better to have somebody call you and say "I want what you have" than to be dialing for dollars yourself.
But what's less known is that you have to start the process with keyword research. For example, I'm a copywriter, but after doing my keyword research, I haven't tried to optimize my website for 'copywriter.'
Here's why. I did some research. In the first few steps of my research 'copywriter ' looked pretty good. Here's my process.
1. Is there traffic?
Yes, I wanted to assess whether the keyword 'copywriter' could generate the traffic I wanted. I used Market Samurai software to help me find out the answer. If you don't have this software you can use the Google keyword tool. Whoever is first in the search engine positions gets about 40 percent of the traffic. Market Samurai made me aware that the top website in the 'copywriter ' search engine rankings would get 5,081 visits a day. That sounded good to me.
2. Do they purchase?
You don't want masses of web visits that don't convert into paying clients so the next question is whether or not they buy. So go to Google AdWords and look at the cost per click. The idea is that on an open market advertisers will only pay however much a click is worth. By the way, you can avoid all this running around to different places if you have Market Samuraiâ€"it tells you on the same page where it provides the traffic numbers the price per click. For 'copywriter ' it's $1.32.
3. What's its total value?
Now take the traffic number and multiply it by the cost per click to see the value of that keyword. If you take the 5,081 visits and multiply them by $1.32 it comes to $6,706.92. A day! That's plenty of dollars. So far 'copywriter ' is sounding like a powerful keyword.
4. What's the competition?
Go to Google and type in your keyword. Then look at how many results come up. Over 20 million come up for 'copywriter'. That tells me how many pages I am competing with. I have to admit this is when I began to reconsider my opinion about this keyword.
But what if I'd only found 50 results? Would my search be over? Not necessarily. Then you have to begin to look at how powerful the competition is. That means looking at the number of pages on the competitor's website, the backlinks, whether it's registered in directories, how long the site's been around and more. If you aren't powerful enough to compete, don't get into the fight.
Take these tips and do it yourself or find a website copywriter experienced in copywriting for SEO to help out.
But what's less known is that you have to start the process with keyword research. For example, I'm a copywriter, but after doing my keyword research, I haven't tried to optimize my website for 'copywriter.'
Here's why. I did some research. In the first few steps of my research 'copywriter ' looked pretty good. Here's my process.
1. Is there traffic?
Yes, I wanted to assess whether the keyword 'copywriter' could generate the traffic I wanted. I used Market Samurai software to help me find out the answer. If you don't have this software you can use the Google keyword tool. Whoever is first in the search engine positions gets about 40 percent of the traffic. Market Samurai made me aware that the top website in the 'copywriter ' search engine rankings would get 5,081 visits a day. That sounded good to me.
2. Do they purchase?
You don't want masses of web visits that don't convert into paying clients so the next question is whether or not they buy. So go to Google AdWords and look at the cost per click. The idea is that on an open market advertisers will only pay however much a click is worth. By the way, you can avoid all this running around to different places if you have Market Samuraiâ€"it tells you on the same page where it provides the traffic numbers the price per click. For 'copywriter ' it's $1.32.
3. What's its total value?
Now take the traffic number and multiply it by the cost per click to see the value of that keyword. If you take the 5,081 visits and multiply them by $1.32 it comes to $6,706.92. A day! That's plenty of dollars. So far 'copywriter ' is sounding like a powerful keyword.
4. What's the competition?
Go to Google and type in your keyword. Then look at how many results come up. Over 20 million come up for 'copywriter'. That tells me how many pages I am competing with. I have to admit this is when I began to reconsider my opinion about this keyword.
But what if I'd only found 50 results? Would my search be over? Not necessarily. Then you have to begin to look at how powerful the competition is. That means looking at the number of pages on the competitor's website, the backlinks, whether it's registered in directories, how long the site's been around and more. If you aren't powerful enough to compete, don't get into the fight.
Take these tips and do it yourself or find a website copywriter experienced in copywriting for SEO to help out.
About the Author:
Created by Carolyn Frith of Carolyn Frith Marketing, LLC a marketing expert and website copywriter who helps with content marketing and also offers search engine optimization services.
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