Split-testing your landing page can help you in lots of ways when you want to raise your conversion rate and get as much as possible from your page. There are many reasons as to why you should test the various elements on your landing page, but the most important is that it'll give you better returns each time, and you'll learn more about what makes your pages tick. It's important that you consistently apply what you learn from the split-tests that you carry out on your current landing page, as it'll help you get better results in the future. Here are some easy to use and understand tips that will help you split-test your landing page much more effectively.
Clickopp
Wouldn't placing a graphics intense header at the top of your landing page get you a better conversion rate? Maybe, maybe not--there's no way to know for sure. This is why you need to test whether having a header increases your conversion rate or decreases. In most cases, graphic headlines aren't useful because they take attention away from the primary headline. Obviously, though, you shouldn't just assume this is true; run a split-test to find out which works best for you.
Nuke4me
One very important element that you need to split-test very early on is the test that you use for your order or submit buttons on your landing page. Doing this is incredibly important when the copy you use on your landing page is short. It's a pretty safe assumption that descriptive buttons will help you raise your conversion rate because if you look at the successful landing pages that are out there you will see that the vast majority of them employ descriptive buttons to get to a better conversion rate. Of course, it's important to remember not to allow the text of these buttons to carry on for too long because that will just work against you instead of for you.
Change the color of your site background to something that better matches the overall site design of your landing page. Blue is a color that most people associate with trust but it is still a good color for experimentation. Use soothing colors for your background and pay attention to the response you get from your audience. Sometimes you will get very unlikely data as a result of your split tests. So when you're working with the background color, don't limit yourself, try anything that you feel would be fine. Ultimately it isn't about what you like or what you love, it is about your prospects and visitors--they will decide for you which color works.
When you start to see your conversion rate rise, you will understand that making even small changes here and there can make important differences. Split-testing is an old concept but you do not find many Internet Marketers putting it to use. It's important to remember, however, that without regular split-testing, you'll never know how to improve your landing pages so that your conversion rates improve as well. So get to work by putting these tips to work and see what sort of results you can get from them.
Clickopp
Wouldn't placing a graphics intense header at the top of your landing page get you a better conversion rate? Maybe, maybe not--there's no way to know for sure. This is why you need to test whether having a header increases your conversion rate or decreases. In most cases, graphic headlines aren't useful because they take attention away from the primary headline. Obviously, though, you shouldn't just assume this is true; run a split-test to find out which works best for you.
Nuke4me
One very important element that you need to split-test very early on is the test that you use for your order or submit buttons on your landing page. Doing this is incredibly important when the copy you use on your landing page is short. It's a pretty safe assumption that descriptive buttons will help you raise your conversion rate because if you look at the successful landing pages that are out there you will see that the vast majority of them employ descriptive buttons to get to a better conversion rate. Of course, it's important to remember not to allow the text of these buttons to carry on for too long because that will just work against you instead of for you.
Change the color of your site background to something that better matches the overall site design of your landing page. Blue is a color that most people associate with trust but it is still a good color for experimentation. Use soothing colors for your background and pay attention to the response you get from your audience. Sometimes you will get very unlikely data as a result of your split tests. So when you're working with the background color, don't limit yourself, try anything that you feel would be fine. Ultimately it isn't about what you like or what you love, it is about your prospects and visitors--they will decide for you which color works.
When you start to see your conversion rate rise, you will understand that making even small changes here and there can make important differences. Split-testing is an old concept but you do not find many Internet Marketers putting it to use. It's important to remember, however, that without regular split-testing, you'll never know how to improve your landing pages so that your conversion rates improve as well. So get to work by putting these tips to work and see what sort of results you can get from them.
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