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Benefitting From YouTube Marketing

By Marlena Keyes


YouTube has become a household name. Whether you need a recipe, want to catch up on an episode of your favorite show, or just want to browse and laugh, you can. Advertisers have only just started to maximize the youtube marketing potential of this site.

The whole notion of Internet marketing is still quite new. It got better, more practical, less expensive, and universal. Instead of hitting a tiny percentage of the population with a TV ad, why not let millions of people know what you are offering through YouTube?

Few of us actually realize the massive potential exposure of YouTube marketing. You no longer have to pay a huge fee for limited local exposure, because now anyone who is online can see your ad, regardless of where they are in the world. The possibilities are limitless.

If you are still not convinced, take the following numbers into consideration. It has been reported that up to 60 million people use the site every month, which adds up to 720 million users per annum. Such figures were impossible to imagine in the past.

If you ever wanted hard evidence of the popularity of YouTube, these numbers provide it. In terms of monthly usage, only Google and Facebook have better numbers than YouTube. These days, it has gotten even more popular and accessible since cell phones and smart phones can now easily access the Internet to watch their favorite YouTube video.

If you really want you product to get noticed, you need to create a viral video campaign. A viral video is a video that spreads across the world with extreme speed, just like a computer virus. Viral advertising tries to spread across the world as rapidly as possible.

Many of these videos get assimilated by people who claim them as their own, renaming them, but still spreading the same content. Videos of all kinds can get spread with tremendous speed, receiving millions of hits before the creator can even blink. Think of this like an unending line of dominoes, where the effect of sharing just never stops.

Marketing with this kind of foundation is not restricted to the Internet. An alternate name for this type of marketing strategy is word-of-mouth marketing. All that happens is that marketers take advantage of people's natural urge to spread the word about great products.

Unfortunately there is not formula for creating a video that will make it and go viral. Some of the biggest viral videos are the silliest ones. Yet for every silly video that gets huge, a serious one does too.

The fact remains that predicting the spread of a video is almost impossible. YouTube tips may be helpful or not at all. But the truth is quite obvious that YouTube marketing and ad placement get a ton of exposure every day and around the world.




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