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These Basic AdWords Mistakes Can Ruin Your Campaigns

By Desiree Molina


You can get great results with Google AdWords, but it can be tricky for beginners. Internet marketers starting out with AdWords often make costly mistakes. It's not hard to avoid these errors if you know about them, so let's see what they are.

Adwords is one of those things where you can make a mistake and not even know it. A lot of things contribute to that, and it's usually a combination of insufficient knowledge and carelessness. Yet, quite often these kinds of costly blunders do not really need to happen. Naturally, there are some Adwords advertisers who do quite well with the system. Try to find what looks like a good campaign, and then learn from them and study them. Study how they do it by learning from their ad copy, landing page design and copy, and anything else. Find out who your main competitors are, and then learn from them as much as possible. It can be a little tough because you don't always know who the successes are. As you may realize, ads that disappear pretty quickly are the ones that are not doing well. It's your call, but it's best not to copy the ads directly, you can follow the general ideas covered in the ads. You can see major differences pretty quickly by using this strategy.

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Using the content network of Google to display your ads is another mistake that you should avoid making. Several websites partner together to make up this network and use a program called AdSense to show their Google ads. Since these sites aren't that targeted, they could prove to be a distraction for the people viewing your ad. They might appear to be good, because you may achieve a good click through rate, however your conversions are likely to be low. You are likely to waste large amounts of money on ads if you leave the content network on, with a poor return on your investment. Another reason to avoid the content network is you are unable to track your ads, making it harder for you to determine profitability. Therefore, it is in your best interest to remember to turn the content network off prior to starting a new campaign. The results from the Google search and the leads from that is where you should concentrate your effort.

Make sure you don't attempt to ramp up your campaign too soon. Once new Adwords advertisers see a little profit come in they often make this mistake. Think through the consequences before you attempt to go too big. Usually this is due to determining their decisions on theories instead of watching the markets and using those numbers to help them. Assuming that they are making tons of money they focus their attention on the numbers of visitors and not the quality of visitors. However, during this whole process one thing that suffers is the conversion rate. The traffic you're getting from your ads is paid, which is why you need to make sure that it is converting to sales/lead. Wait to ramp up your campaign, until you are seeing a good conversion rate from your existing traffic. This is probably the most proven way to boost your profits when advertising with AdWords.

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You too can make money with Adwords and other PPC platforms, but they real key to study and get knowledge about strategies, etc.




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