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Improve Search Ranking In Yahoo: Know What Matters To Search Engines

By Alexis Cox


Ranking in Yahoo used to be very important as it was the No 1 search engine preferred by people worldwide. Today though, Yahoo has dropped to being the No. 2 search engine, and is actually being overtaken by another search engine, Baidu.

Yet many still find it crucial and useful to improve search ranking in Yahoo, especially in Asia. It's because majority of online visitors in Asia prefer to use Yahoo over Google. In Singapore, for example, more than 20 percent of a site's free search traffic can come from Yahoo. Therefore ranking high in Yahoo is still worth the time and effort.

There are many ways through which you can speed up your Yahoo ranking. The following are some basic tips you must consider if you want to learn how to improve search ranking in Yahoo fast and effectively.

1. Create multiple backlinks. Compared to Google, Yahoo loves backlinks and is not much particular about quality. Instead it puts more emphasis on the quantity. That is why a site with thousands of backlinks can outrank others with less backlinks in Yahoo. This won't apply to Google though.

If you want to get long term results when it comes to search engine ranking, you should also focus on quality with your links, whether in Yahoo or Google. Creating quality backlinks is possible with the use of content articles, and it's a sure way to improve search ranking in Yahoo.

2. Use XML. Remember that Yahoo can be slow and "lazy" so you should assist it by making its life easier. Yahoo and Google love sitemaps but Google does not reply on them where Yahoo being a bit more lazy than Google does.

Yahoo uses XML sitemaps more frequently than Google to tell it what new pages have been updated or added on the site. Adding an XML site map to your website is a must together with a robots.txt file to tell search engine spiders the location of your sitemap, and it's basic SEO.

Creating a Yahoo Sitemaster account is another way for your website to improve search ranking in Yahoo. You have to let Yahoo know your sitemap location to help it speed up the ranking process.




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