So you want to be number ONE in Google and Yahoo? Search engine optimization or SEO is the procedure by which we boost the position of a given website in the search engines. Easy huh? Regrettably not! SEO isn't for the faint hearted. It demands a high amount of technical expertise, the use of complex tools and then the evaluation and implementation of the results those tools provide.
The idea behind search engine optimisation is to bring a significant amount of visitors coming to your website. It's a well planned technique based on certain key words and search phrases depending on the requirements of your respective company.
Regardless of whether your Internet site is brand spanking new or ten years old, managing the way it appears to search engines like Yahoo is vital to its success. The standard Website gets 61 percent of its traffic from organic (nonpaid) search results and 41 percent of all traffic from Google alone. Making certain the company's site ranks highly in search results is, for many businesses, a make-or-break proposition, which is why search engine optimization (SEO) has become a multibillion-dollar industry.
80% of all online users find what they're looking for through the search engines like (Google, Yahoo!, MSN, etc). If someone is seeking a service or product that you offer on the web, they will not find your website if it does not show up on at least one of the first 3 pages of the search engine. Almost all stop looking after page 3 (or Position 30) and begin a new search.
The truth is there will probably be numerous companies online selling practically exactly the same services or products that you offer. 5 to 7 of them already occupy the first 10 positions of your favorite search engine. Exactly how in the world can you get into the running, much less compete with other local businesses?
Possibly sadder is the fact if you don't do SEO your site won't ever rank anywhere meaningful in the search engines like Yahoo. Review your own search habits. What number of pages will you take a look at when you're trying to find a service or product? Truth be told that a majority of surfers tend not to go past page 3 if the results are offered in groups of ten! Therefore if you're on page 70 who is going to find you? How about page 122034 from 77300000 websites. Do you see my point!
Search Engine Optimizing is easy enough it simply demands diligent composing of content rich with keywords and key phrases that relate to your business. If you have a local company working with mainly local customers make sure you include your location in the key phrase "Web Designers in Glasgow" rather than simply "Web Designers" because this will make your website more specific to your prospective customers' searches. You need to apply exactly the same thinking to your company and website. Do the same for every page and you'll soon have built up an optimised site. Be sure though not to make it to search term heavy (2-5 per 100 words) because it will soon become unreadable and turn away the very website visitors you hope to entice.
Marketing online for your local company has never been more great. The tools, techniques and systems are there for you. Most business owners do not have enough time to keep up with all the 'online stuff'.
SEO is critical to having your website discovered by search engines. You will not merely be found simply because you have a website.
The idea behind search engine optimisation is to bring a significant amount of visitors coming to your website. It's a well planned technique based on certain key words and search phrases depending on the requirements of your respective company.
Regardless of whether your Internet site is brand spanking new or ten years old, managing the way it appears to search engines like Yahoo is vital to its success. The standard Website gets 61 percent of its traffic from organic (nonpaid) search results and 41 percent of all traffic from Google alone. Making certain the company's site ranks highly in search results is, for many businesses, a make-or-break proposition, which is why search engine optimization (SEO) has become a multibillion-dollar industry.
80% of all online users find what they're looking for through the search engines like (Google, Yahoo!, MSN, etc). If someone is seeking a service or product that you offer on the web, they will not find your website if it does not show up on at least one of the first 3 pages of the search engine. Almost all stop looking after page 3 (or Position 30) and begin a new search.
The truth is there will probably be numerous companies online selling practically exactly the same services or products that you offer. 5 to 7 of them already occupy the first 10 positions of your favorite search engine. Exactly how in the world can you get into the running, much less compete with other local businesses?
Possibly sadder is the fact if you don't do SEO your site won't ever rank anywhere meaningful in the search engines like Yahoo. Review your own search habits. What number of pages will you take a look at when you're trying to find a service or product? Truth be told that a majority of surfers tend not to go past page 3 if the results are offered in groups of ten! Therefore if you're on page 70 who is going to find you? How about page 122034 from 77300000 websites. Do you see my point!
Search Engine Optimizing is easy enough it simply demands diligent composing of content rich with keywords and key phrases that relate to your business. If you have a local company working with mainly local customers make sure you include your location in the key phrase "Web Designers in Glasgow" rather than simply "Web Designers" because this will make your website more specific to your prospective customers' searches. You need to apply exactly the same thinking to your company and website. Do the same for every page and you'll soon have built up an optimised site. Be sure though not to make it to search term heavy (2-5 per 100 words) because it will soon become unreadable and turn away the very website visitors you hope to entice.
Marketing online for your local company has never been more great. The tools, techniques and systems are there for you. Most business owners do not have enough time to keep up with all the 'online stuff'.
SEO is critical to having your website discovered by search engines. You will not merely be found simply because you have a website.
About the Author:
This article has been written by the author, Alex Blaken. Should you require any more SEO please visit his Search Engine Optimization resources!
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