As a videographer, I like the creative side of this industry. As a entrepreneur, I appreciate the selling side of the business. Video and new media are combining both worlds giving entrepreneurs and videographers an opportunity to reconsider, redefine and redo their strategy for a web audience. One industry that is way ahead of the curve when it comes to branded video content is the always forward thinking high fashion industry. The Gareth Pugh S/S 2011 Collection video by Ruth Hogben is the perfect illustration of how the clothing industry has welcomed new media. In the 9 months since the video was initially released, it has received over ninety thousand views on Vimeo alone. That's over ten thousand views a month! Did those numbers make you ask yourself, "Are my traditional ad campaigns creating equivalent results and worth the cost?" Are you thinking about how much you would you pay for this type of exposure?
Out with the old.Banners
Lets say that you are paying $500 a month in banner advertising or $6,000 a year. Graphical ads convert about 1% of website traffic. Assuming a decent site gets about 25,000 unique visitors a month, at 1%, your ad will get about two hundred and fifty clicks each month. Here is something else to consider: banner and print advertisements don't market themselves nor have they got the capability to go viral thru social media. According to Bloomberg Business week:
"The unvarnished truth about online adverts is that precious few people actually click on them. And the p.c. of people who make a response to common "banner ads," the ever-present interactive posters that run in fixed places on sites, is shrinking steadily."
In with the New.Media
Utilising the graphical ad model above, you produce a video for $500. It gets over 3,000 hits within the first month. Your video has just received more traffic in 1 month than your graphical advert will probably receive in one year. For the $6,000 you pay yearly for conventional graphical adverts, you can produce one video every month creating twelve times more traffic!
Will your business embrace the new media ad model?
Out with the old.Banners
Lets say that you are paying $500 a month in banner advertising or $6,000 a year. Graphical ads convert about 1% of website traffic. Assuming a decent site gets about 25,000 unique visitors a month, at 1%, your ad will get about two hundred and fifty clicks each month. Here is something else to consider: banner and print advertisements don't market themselves nor have they got the capability to go viral thru social media. According to Bloomberg Business week:
"The unvarnished truth about online adverts is that precious few people actually click on them. And the p.c. of people who make a response to common "banner ads," the ever-present interactive posters that run in fixed places on sites, is shrinking steadily."
In with the New.Media
Utilising the graphical ad model above, you produce a video for $500. It gets over 3,000 hits within the first month. Your video has just received more traffic in 1 month than your graphical advert will probably receive in one year. For the $6,000 you pay yearly for conventional graphical adverts, you can produce one video every month creating twelve times more traffic!
Will your business embrace the new media ad model?
About the Author:
Urbancitytv is an All-in-One
video magazine, business directory and neighborhood network to Houston Texas.
Read more about our video services and online marketing strategies.
video magazine, business directory and neighborhood network to Houston Texas.
Read more about our video services and online marketing strategies.
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