Direct mail marketing is a way of reaching a target market directly. There are several different ways that direct marketing can be applied, but they are all characterised by their direct approach. Probably the most common form of direct mail marketing is in mass mailings to a list of known buyers of a particular type of product. Sometimes this is less targeted and the result is often known as "junk mail" that usually gets thrown into the wastepaper bin without being opened.
Direct mail is such a vast marketing option that there are so many things that you can do with it to make it work for you. In this article, we're going to take a look at some of those things that you could be doing to improve your sales and profits using direct mail marketing today.
The first is the list. With a good list to mail to, you'll more than likely make money on your mailing. To find a good list, don't go through your phone book or contact a list broker. Go to the SRDS which can be found at your local library, and look for a mailing list that you can contact from there.
Use "bells and whistles" Bells and whistles simply means add tangible items to your sales letter package. This could be a $1 bill, a post-it note, a toy of some sort, a CD, a DVD, or anything that you can think of that makes sense and that will get people to read your entire sales letter. You should know that this is a great way to earn sales without you having to do much of anything. The item you attach will get their attention, and will compel them to read the rest of your sales letter. Here's another thing that you can do to improve your sales and profits using direct mail:
If this sounds daunting, don't let the literature fool you. This is an easy process and once you do it for the very first time, you will find that it's extremely easy to do, and is something that you could be doing on a monthly basis. I know of a guy who makes $30,000 a month using direct mail alone. If you had this kind of money coming in, what would you do with your life? I'm sure it's something great, and this is the potential of direct mail marketing.
Another aspect of direct mail that you need to consider is your offer. Don't mail out a weak offer that nobody wants to take advantage of. One of the things that you can get from the SRDS is the price that a group of people paid when they bought a product from the list owner.
Pick a good list Your mailing list is perhaps the most fundamental piece that you should include in your direct mail package. It's something that requires a bit of research, but once it's done, you'll stand to earn a lot of profits in your business simply and easily. This is the fun part about direct mail, because once you have this ready, you can mail out with confidence that your mailing piece will work. These 4 tips for making direct mail work for you is something that you should seriously consider, and should be doing in your business today.
Direct mail is such a vast marketing option that there are so many things that you can do with it to make it work for you. In this article, we're going to take a look at some of those things that you could be doing to improve your sales and profits using direct mail marketing today.
The first is the list. With a good list to mail to, you'll more than likely make money on your mailing. To find a good list, don't go through your phone book or contact a list broker. Go to the SRDS which can be found at your local library, and look for a mailing list that you can contact from there.
Use "bells and whistles" Bells and whistles simply means add tangible items to your sales letter package. This could be a $1 bill, a post-it note, a toy of some sort, a CD, a DVD, or anything that you can think of that makes sense and that will get people to read your entire sales letter. You should know that this is a great way to earn sales without you having to do much of anything. The item you attach will get their attention, and will compel them to read the rest of your sales letter. Here's another thing that you can do to improve your sales and profits using direct mail:
If this sounds daunting, don't let the literature fool you. This is an easy process and once you do it for the very first time, you will find that it's extremely easy to do, and is something that you could be doing on a monthly basis. I know of a guy who makes $30,000 a month using direct mail alone. If you had this kind of money coming in, what would you do with your life? I'm sure it's something great, and this is the potential of direct mail marketing.
Another aspect of direct mail that you need to consider is your offer. Don't mail out a weak offer that nobody wants to take advantage of. One of the things that you can get from the SRDS is the price that a group of people paid when they bought a product from the list owner.
Pick a good list Your mailing list is perhaps the most fundamental piece that you should include in your direct mail package. It's something that requires a bit of research, but once it's done, you'll stand to earn a lot of profits in your business simply and easily. This is the fun part about direct mail, because once you have this ready, you can mail out with confidence that your mailing piece will work. These 4 tips for making direct mail work for you is something that you should seriously consider, and should be doing in your business today.
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