When you want your landing page's performance to get better and to get better returns on the investments you have made, split-testing is the best way to ensure that that happens. It's not good practice so simply assume what sorts of things are making your landing page tick--until you run some regular split-tests, you won't know if you have to make any changes or improvements. If you work consistently on this one thing you'll see that the results you get are far superior to the results you got when your page was brand new. Here are a few tips that you can use to improve your split-testing right now.
When you create your landing page, it is important to think about testing your overall copy--pit the short form copy against the long form copy. While for some the long copy works better, and for others short works well. What it really depends on is factors like the market and offer that you have decided to focus on. Once you have carried out a split-test, you will have a better idea which copy works best for the niche in which you want good results. Having the best copy on your landing page will definitely help you get a much higher conversion rate and help you know what it is that your target audience actually wants from you.
One vital element of your page that you need to split-test in the beginning is the text that you include both on your order button and on your submit button. Doing this is especially important if your landing page has a short copy. It's a pretty safe assumption that descriptive buttons will help you raise your conversion rate because if you look at the successful landing pages that are out there you will see that the vast majority of them employ descriptive buttons to get to a better conversion rate. Of course, it's important to remember not to allow the text of these buttons to carry on for too long because that will just work against you instead of for you.
Did you know that you are able to change your scroll bar's color? Yes, you can and by simply changing it to red, you can see an increase in the conversion rate. There are lots of smaller factors that aren't that big a deal but when you change them they can change your conversion rates. The same is true for your opt-in box; where you position your e-cover graphics, etc. It's important to make sure that you aren't ignoring even the tiniest things that could increase your rates. It's important to do heavy split testing to make sure that you have the best long term results possible.
Once you've started to improve your conversion rate you'll have a better idea about how making small changes here and there can be really important. Split-testing is an old concept but you don't see it done by many IMers these days. It's important to remember, however, that without regular split-testing, you'll never know how to improve your landing pages so that your conversion rates improve as well. Go ahead and put the above tips into action and see what kind of results you get.
When you create your landing page, it is important to think about testing your overall copy--pit the short form copy against the long form copy. While for some the long copy works better, and for others short works well. What it really depends on is factors like the market and offer that you have decided to focus on. Once you have carried out a split-test, you will have a better idea which copy works best for the niche in which you want good results. Having the best copy on your landing page will definitely help you get a much higher conversion rate and help you know what it is that your target audience actually wants from you.
One vital element of your page that you need to split-test in the beginning is the text that you include both on your order button and on your submit button. Doing this is especially important if your landing page has a short copy. It's a pretty safe assumption that descriptive buttons will help you raise your conversion rate because if you look at the successful landing pages that are out there you will see that the vast majority of them employ descriptive buttons to get to a better conversion rate. Of course, it's important to remember not to allow the text of these buttons to carry on for too long because that will just work against you instead of for you.
Did you know that you are able to change your scroll bar's color? Yes, you can and by simply changing it to red, you can see an increase in the conversion rate. There are lots of smaller factors that aren't that big a deal but when you change them they can change your conversion rates. The same is true for your opt-in box; where you position your e-cover graphics, etc. It's important to make sure that you aren't ignoring even the tiniest things that could increase your rates. It's important to do heavy split testing to make sure that you have the best long term results possible.
Once you've started to improve your conversion rate you'll have a better idea about how making small changes here and there can be really important. Split-testing is an old concept but you don't see it done by many IMers these days. It's important to remember, however, that without regular split-testing, you'll never know how to improve your landing pages so that your conversion rates improve as well. Go ahead and put the above tips into action and see what kind of results you get.
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