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Ecommerce Technologies

By Julie Thomas


Ecommerce or e-comm. refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Adding E-commerce encompasses so much more than a variety of templates and colors that attempt to match the look and feel of your current website. A few text rollover effects, animated graphics, brief descriptions, thumbnails and photos of the products really only provide you with an online catalogue. Such issues as user interfaces, marketing, branding, merchandising, navigation systems, website architecture and data flow is of prime consideration in establishing a successful Internet presence.

Adding E-commerce encompasses so much more than a variety of templates and colors that attempt to match the look and feel of your current website. E-Commerce is all about transforming your key business processes with Internet technologies. For it to be effective, E-Commerce must be totally integrated into every area of your business. Part of the reason that ecommerce has been so successful is that it minimizes human contact.

Electronic commerce that takes place between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants. Electronic commerce that takes place between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com. Online shopping is a form of electronic commerce where the buyer is directly online to the seller's computer usually via the internet. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions.

Ecommerce is also called as traditional sales, where seller and buyer meet at the same place then conduct the payment transactions. But now, Internet can make connected people all over the world, and also tools such as credit card payment transactions and electronic money such as PayPal which has made e-commerce as one of the leading industry.




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