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Search Engine Optimization Isn't Difficult, So Get Started Right Now

By Maria Dickerson


If you do not perform the proper SEO tactics, nobody is going to find your site. These tips will help put your site on the map.

Try purchasing a previously used domain name to start your site at a higher search engine ranking. A domain name that's been around for two years or more is automatically given a higher page rank. Look around and see if you can grab a domain that fits your site and has been recently abandoned.

If a search engine can tell that you are intentionally getting higher rankings through fraudulent methods then they may manually suppress your ranking. Repeat offenders may even get banned by top search engines like Yahoo or Google. Make yourself aware of what is ethically sound when it comes to SEO.

Make sure your entire site is optimized for your keywords. Always add relevant articles and content that includes your main keywords. Remember to include keywords in your image tags and links as well. Try to place keywords in other areas with text to increase the relevance of your content.

If you do not have the right resources, then you might only be able to optimize your site to one or two good search engines. Keyword-rich content, in conjunction with structure, will give you a good advantage on a lot of search engines. But not on Google and Yahoo! , Ask. Many of the large sites publish SEO guidelines for you to follow.

Meta tags are an important tool for search engine optimization. These tags are perfect for giving a "snapshot" of your site, through descriptions, on the search results page. Describe your site and why people should click in as few words as possible using the meta tag. This will draw more guests into your website.

To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. These will show details like images and prices of your services and products. Send these to the larger search engines and online consumer assistance websites. Feed readers make subscribing to your feed easy for your customers, too.

As stated in the article's introduction, SEO really boils down to finding the right search keywords and using them effectively. If these words are featured prominently on your website, there is a better chance that your site will be relevant to the searcher, and they will find your site. Reading this article is a sure-fire way to learn how to use keywords effectively.




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