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Media Buying Strategies And Techniques

By Horacio Baumgarn


Maybe you have heard about media buying already, perhaps from your favourite forum (or somewhere else).

Unfortunately the people who have found the most success with this approach typically won't be found in any forums. They are actually earning money and will have much more important (and fun) things that you can do. If you are willing to roll up your sleeves, learn and actually get to work, there is no reason you can't be one of them.

There are several major components you'll need to produce winning media buys. It is important to have tracking software set up--failing at this is media buying suicide. Knowing your traffic sources is imperative for a successful campaign.

Every click on the banner and point of entry matters when it comes to tracking. How else will you know whether or not a banner is successful or converting? There are plenty of options available when you want to track the conversion rate of the banners you run. That's fine and all, but you still need to be able to use analytics on your website so that you will know the various metrics regarding performance. Then, you just need enough time to collect data so that you will be better able to create benchmarks for your campaigns. In addition to making sure that your banner ads are optimized well, you always need to feel like you want to improve your results.

When it comes to media buying and your ads, there are lots of different options available. For instance, you can put a text filled banner ad or use very small (or none at all) graphics. The best way to find out what can work is to test. Most people who lack experience with marketing don't do enough testing. You can seriously improve your conversion ratio when you run text based ads. This isn't always the case and you should already know how to figure it out. Using specific text in your ads, like testimonials can really help you out. A great testimonial ad will include a picture of the person who sent in the text for the testimonial. Testimonials are strong and with the right product they can work wonders.

Proper testing is something that needs to be done whenever you start a brand-new campaign. Testing begins with having your creative than copy ready for split testing, something you need to do for your business to succeed. Determining a good ROI range can only happen if you start to do your testing fast and furious. Your testing should only last about two weeks, giving you enough information to spend less and profit more. Some people take forever with this and can drag it out for a month or more. Using this strategy is not a good idea because of the overall cost and time spent. Speed and testing as fast as possible is why you are doing media buying to begin with. If you are prepared to go into a campaign launch, then this will be possible for you. You can make good money with media buying even if you're an affiliate marketer. But your product selection ability has to be top notch. On the other hand, even without doing ad buying, you can fail just as easily by choosing the wrong product to promote.




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