As the leading search engine, Google works hard to give online visitors the best answers to their searches. It constantly changes its algorithms to ensure that only the best content appears in the search results. To deal with these changes, website owners need to reformulate their SEO Singapore strategies, lest they would see their rankings plummeting down to obscurity.
SEO Singapore And Algorithms
In 2011, the tech giant introduced its major search engine development named the Panda. The term sounds cute, but this development is really a relentless project that significantly removed undesirable pages in Google's search results. The Panda ensures that websites, especially those that stuff keywords and publish irrelevant content, go down the rankings.
Just recently, the tech giant launched the Penguin, another major search engine fine-tuning. The Penguin is a reinforcement of the Panda, a project that targeted spam sites that had gained high rankings but actually not given online visitors any benefit.
Better SEO Singapore
The Panda and the Penguin aim to encourage site owners to be fair and to only rely on white hat activities. White hat, as the term implies, refers to good and acceptable optimization strategies that allow a site to properly and honestly introduce itself in terms of theme, length, keywords, and whatnot. To secure better rankings, website owners are advised to adhere to the standards of web creation. They should deliver helpful and unique content, avoid unnecessary use of keywords, and exchange links only with reputable sites.
A cleaner and more organized web design can also help websites to be more appealing in the algorithms of Google. Good web design makes it easier for users to explore a site and easier for Google's web spiders to index its content. Most importantly, it reduces the temptation of using illegal optimization methods and consequently makes a more mature SEO Singapore.
SEO Singapore And Algorithms
In 2011, the tech giant introduced its major search engine development named the Panda. The term sounds cute, but this development is really a relentless project that significantly removed undesirable pages in Google's search results. The Panda ensures that websites, especially those that stuff keywords and publish irrelevant content, go down the rankings.
Just recently, the tech giant launched the Penguin, another major search engine fine-tuning. The Penguin is a reinforcement of the Panda, a project that targeted spam sites that had gained high rankings but actually not given online visitors any benefit.
Better SEO Singapore
The Panda and the Penguin aim to encourage site owners to be fair and to only rely on white hat activities. White hat, as the term implies, refers to good and acceptable optimization strategies that allow a site to properly and honestly introduce itself in terms of theme, length, keywords, and whatnot. To secure better rankings, website owners are advised to adhere to the standards of web creation. They should deliver helpful and unique content, avoid unnecessary use of keywords, and exchange links only with reputable sites.
A cleaner and more organized web design can also help websites to be more appealing in the algorithms of Google. Good web design makes it easier for users to explore a site and easier for Google's web spiders to index its content. Most importantly, it reduces the temptation of using illegal optimization methods and consequently makes a more mature SEO Singapore.
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