So many people critique just how Google's algorithm remains a mystique. Matt Cutts, the man behind the latest algorithm update called the Panda, shrugs off his shoulder. But if you're a white hatter, which suggests, if yo happen to do SEO the hard and more real way, then you mustn't be worried about this enduring guessing game.
Before going further, it might be vital to grasp what Google Panda is and why Google keeps varying algorithms. Google Panda is, in many ways, the healing pill for the earlier algorithm called Google Caffeine. Caffeine caused the indexing of websites to speed up, like giving them a caffeine rush. In practise, even low value and shallow web-sites got indexed too. That's why with Google Panda, the focus is on threshing out the shallow ones and giving more importance for the top quality web sites. Just like the Panda bear who climbs the top end branches of bamboo to obtain only the juiciest and freshest leaves for a meal, Google Panda sifts through a hot pile of websites to provide only the top sites with the most dependable content to prospects.
Google Panda also has another name, the Farmer. This is because, on account of the choice and sifting process, content farm sites got greatly hit. Before, farm internet sites were topping the search engine results, leaving buried beneath the greater reliable government websites. This had become a source of rage and confusion for most searchers, a thing which Google does not choose to happen.
Thus, after the Panda, many article farm websites dropped miserably with the rankings, and several government internet sites were at the top part search results. With them were exclusive organizations which created high quality and reliable content on their internet sites, content which real people trusted and shared with others, and which Google spiders also loved to crawl.
Now to reply the query on Google seemingly on a constant algorithm update, this is because black hatters are also on the go trying to trick the algorithms to bring fast leads to page rankings. But amidst this change is a constant need for quality content, and when you are a white hatter doing SEO the genuine hard way, you then can always be at allies with Google, regardless of what algorithm change comes up next.
Before going further, it might be vital to grasp what Google Panda is and why Google keeps varying algorithms. Google Panda is, in many ways, the healing pill for the earlier algorithm called Google Caffeine. Caffeine caused the indexing of websites to speed up, like giving them a caffeine rush. In practise, even low value and shallow web-sites got indexed too. That's why with Google Panda, the focus is on threshing out the shallow ones and giving more importance for the top quality web sites. Just like the Panda bear who climbs the top end branches of bamboo to obtain only the juiciest and freshest leaves for a meal, Google Panda sifts through a hot pile of websites to provide only the top sites with the most dependable content to prospects.
Google Panda also has another name, the Farmer. This is because, on account of the choice and sifting process, content farm sites got greatly hit. Before, farm internet sites were topping the search engine results, leaving buried beneath the greater reliable government websites. This had become a source of rage and confusion for most searchers, a thing which Google does not choose to happen.
Thus, after the Panda, many article farm websites dropped miserably with the rankings, and several government internet sites were at the top part search results. With them were exclusive organizations which created high quality and reliable content on their internet sites, content which real people trusted and shared with others, and which Google spiders also loved to crawl.
Now to reply the query on Google seemingly on a constant algorithm update, this is because black hatters are also on the go trying to trick the algorithms to bring fast leads to page rankings. But amidst this change is a constant need for quality content, and when you are a white hatter doing SEO the genuine hard way, you then can always be at allies with Google, regardless of what algorithm change comes up next.
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