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The Various Criteria for the Success of SEO

By Loce Lookwe


SEO is the acronym for Search Engine Optimization which actually is the practice that online sites and web pages implement in an effort to make best use of their publicity to make themselves as well-known as they can in search results pages of search engines like yahoo. Search Engine Optimization can be done by a variety of methods just like getting the online site or web page displayed ahead of some other traffic in the search engine results page. This may necessarily mean planning to have the internet site be somewhere in first place on the search engine results page with a purpose to gain recognition to itself. Further techniques of Search Engine Optimization include the addition of selected key phrases or terms which are utilized regularly and the usage of which could enhance the the likelihood of the internet site or link to be a top position hit on the search results page.

Search Engine Optimization Ranking is the grading of internet sites on various aspects and levels that could have an effect on where the website or web page link would appear in the list of hits (search results) on the search results page. Relevance of the online site towards the look up being performed is the major element having an influence on this ranking. As part of determining the relevance of a internet site, a search algorithm is used by search engines. A search algorithm is any algorithm designed to obtain the leads to lookups originating from a pool of achievable resolutions and choosing the ones that best fit the standards described. There are certainly distinct principles put into practice by a search engine's algorithm in undertaking this action; these are the basic bases for SEO Ranking.

The first SEO Ranking criterion is concerned with the use of keywords in the website. This would include the use of keywords in URL (Uniform Resource Locator), domain name, title, body and internal links of the web sites. Frequency of the keywords is also a contributing factor in this SEO Ranking criterion. The placement and frequency of keywords will help the search engine to gauge the relevance of the web site to the search. Keyword font size, keyword proximity, keyword phrase order and keyword prominence (how early in page/tag) are all considered under this in addition to the aforementioned.

Off-Page components may also be considered under SEO Ranking apart from the above mentioned On-Page factors. On-Page factors could be altered to exhibit a false impression of relevance to a search. For instance, a web site could involve a keyword many, many times just for the sake of getting a high SEO Ranking but actually, it has little to do with the actual search. Because of this shortcoming of On-Page factors, analysis of Off-Page factors of web sites is included in SEO Ranking rules.

One main Off-Page SEO Ranking factor is link analysis; through this, pages are analyzed and how web sites are connected to each other are considered. This helps determine the importance of the particular web page. Off-Page SEO Ranking factors also include page rank, total incoming links, incoming links from high-ranking pages, popularity of referring page, HTML title of referrer page, etc.




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