If you are at all serious about earning money on line, then you ought to be concentrating a great deal of your effort on SEO and getting more backlinks. SEO is 'search engine optimization', but for those who are not certain what backlinks are, here is an explanation.
Backlinks are links from other websites back to your website. Google and other search engines use the number of backlinks it can find to a website to judge how popular (and therefore how good or and helpful) it is. The most popular websites float to the top of the search engine rankings.
However, there are two types of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your web site back to the other website, which it perceives as a one for one swap.
These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of high value because, Google reasons, you must be so useful that webmasters will link to you for nothing.
I am sure that you appreciate that it is very useful to get to the front page of Google's search results for the keyword phrase that you would like to rank for, but maybe you do not realize quite how vital it is.
On average, more than 85% of surfers arrive at the website that they would like by looking for it on a search engine and most people use Google. Not just that, but most surfers do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).
It could be that the numbers 1-5 in the search results have 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it really.
Not just will your website get more clicks up on the top of the search results, but the surfers who click through to your site will be looking for what you have to sell, which means more targeted visitors. If the product sells, the top three do very well indeed.
I will return to getting more backlinks later, because there are a few other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your website is relevant to what you are using the site for.
For example, if you are selling T-shirts, it is better to call the site "Mike's T-shirts" than "Mike's Clothing". There are other ways of linking websites, if you decide later to sell collared shirts or jumpers. Remain focused. Begin making money by selling T-shirts and then move on.
If you have several pages, be sure that the titles of each page are relevant too. Check the source code for each page too and be sure that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag - again keep them targeted but do not repeat a keyword more than three times per page.
Backlinks are links from other websites back to your website. Google and other search engines use the number of backlinks it can find to a website to judge how popular (and therefore how good or and helpful) it is. The most popular websites float to the top of the search engine rankings.
However, there are two types of backlinks: reciprocated and unreciprocated backlinks. Reciprocated backlinks are those where Google finds a link from your web site back to the other website, which it perceives as a one for one swap.
These links are deemed to be of less worth. Unreciprocated backlinks are perceived to be of high value because, Google reasons, you must be so useful that webmasters will link to you for nothing.
I am sure that you appreciate that it is very useful to get to the front page of Google's search results for the keyword phrase that you would like to rank for, but maybe you do not realize quite how vital it is.
On average, more than 85% of surfers arrive at the website that they would like by looking for it on a search engine and most people use Google. Not just that, but most surfers do not look further than the first page of results and most of those do not even scroll down to check the others that they cannot see on the first page (below the fold).
It could be that the numbers 1-5 in the search results have 10 times more clicks than the numbers 6-10 (assuming 10 results per page) and 100 times more than anybody on page two. After page two, you can forget it really.
Not just will your website get more clicks up on the top of the search results, but the surfers who click through to your site will be looking for what you have to sell, which means more targeted visitors. If the product sells, the top three do very well indeed.
I will return to getting more backlinks later, because there are a few other little tweaks that you can check on to improve your search engine ranking (SEO). Firstly, make sure that the title of your website is relevant to what you are using the site for.
For example, if you are selling T-shirts, it is better to call the site "Mike's T-shirts" than "Mike's Clothing". There are other ways of linking websites, if you decide later to sell collared shirts or jumpers. Remain focused. Begin making money by selling T-shirts and then move on.
If you have several pages, be sure that the titles of each page are relevant too. Check the source code for each page too and be sure that the META tags are relevant: that is, put at least six keywords in the keyword meta tag and put a relevant description in the description meta tag - again keep them targeted but do not repeat a keyword more than three times per page.
About the Author:
Owen Jones, the author of this piece, writes on a number of subjects, but is now concerned with the SEO Content. If you want to know more, please visit our website at PLR pieces
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