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The Necessity Of Network Marketing Leads

By Phillip Korab


All network marketers across the globe need two things in their business if they are going to survive for more than 90 days and these are leads and cash flow. If you have these vital ingredients missing then you will end up as one of the many frustrated network marketers out there.

Your success is going to be determined firstly by your ability to generate high quality, targeted leads for your business. Naturally your results will skyrocket if you can do this. So we know we need leads and plenty of them but how can we get them?

Well you could consider buying them; there are many companies out there that will sell lead lists. The problem with these leads is they are likely to be untargeted and the biggest problem of all is that those leads have no clue who you are. Once you come to call up these people in the hope of bringing them into your business you will probably be very disappointed with the results. But here is another scenario for you...imagine calling up a lead that already knows who you are and wants to talk to you, this is what online attraction marketing offers you.

The internet offers us some pretty automated and powerful ways to generate our own lead flow. Each day my leads come into my sales funnel and these prospects are glad to talk to me when I call them up.

What normally happens is a successful conversation that results in a sale or some action that will not only benefit my business, but their business too. Because my leads are pre qualified then it totally changes the game plan.

Whilst there is not the scope within this article to go into EVERY strategy that you can use for online lead generation, we can touch briefly on a couple. You might want to think about paid advertising via the pay per click model, especially on Facebook this is very effective right now. You will probably have a hard time getting your ads on Google right now and they seem to have turned against home business owners and affiliate marketers in order to improve their end user experience. Facebook however is overtaking Google in terms of search traffic. Obviously you will be spending money in order to get leads so you are going to have to do two things....first make sure you know exactly what you are doing when it comes to setting up campaigns (it can get expensive) and secondly you must have a finely tuned well converting sales funnel to maximise your profit.

Another way to get traffic is from the search engines. By producing content such as blog posts, articles and videos you can attract a lot of traffic to your website and sales funnel. I would certainly recommend learning about video marketing as this is powerful stuff and will increase your conversions. My most powerful online sales tools are videos! Second to that are written articles and posts, write a good article and it can bring you traffic for many months and years to come.

Network marketing lead generation need not be difficult, you just need to follow a simple proven strategy and you can have all the leads you need to talk to each day!




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