Getting a small business website built for you needn't break the bank and should pay for itself through the new sales it generates. The thought that you could build your own website may have crossed your mind but you may not sure if it would be cost effective or not. Take a look at the following considerations. To start off with, do you have free time available to dedicate to creating a website? and secondly what would you like your new website to do for you?
You can learn how to design and build a basic website for yourself. I by no means intend to suggest that web design isn't an exceptionally in depth subject or that it doesn't require a lot of study and skill but at a basic level and with a bit of applied learning you can achieve some pretty good results.
If you are the type of individual who grasps and learns new skills easily, you could be good at making your own website. Before you can begin, you will need to gain some understanding of CSS, HTML and basic web design and layout. This list nevertheless is not exhaustive.
So, we return to our original question. Do you have the time to learn these skills?
You may feel that you would be happy to put the hours in to learn the basics because you are totally fed up with working for other people and want to start up on your own. Get yourself online, hit some tutorial sites, log in to Amazon and buy the latest 'Build Your Own Website' book. There is plenty available, most of which will take you in the right direction.
You could however be considering this option from a totally different situation. Maybe you are already struggling to manage your regular workload. Building your own business website in this situation is not going to do you, your business or your home life any favours and if you aren't focused on what you are trying to accomplish then the results aren't likely to do your business justice.
Next you need to ask yourself this second question. What do you hope your new website will gain you? As well as coming up with an answer to this have a think about where you slot in to your market and have a look at the websites owned by your direct competitors.
If you are a small business such as a plumber, a landscape gardener, an electrician, or anyone who wishes to set up a web presence so that people in your local area searching online for your type of services can find your contact details and call you then a very small site showing up in the search engine results may be enough for you. A basic website to fulfil this need is altogether achievable.
Your type of business may come under what is considered to be a more professional category such as accounting, law or finance. In this case then a basic looking site might not portray a suitable impression of your business that you want potential clients to see. Do some study online. What is the level of competition in your field? Take a look. Be honest with yourself, if you feel the standard is higher than you are likely to be able to achieve yourself, you would probably be better off hiring a professional web designer.
To summarise all of the above; If you have the time to learn to build your website and you think that you can produce a high enough standard then give it your best shot, if not then hire a professional. One last thing to note is that creating your website is only the first stage, if no one can find it on Google then you have wasted your time. For your website to be productive and useful to your business, you need it to reach the top of the search engine rankings.
You are failing to achieve potential sales and clients if you have no web presence to boost your small business. You can create your own website for your business, but you need to carefully consider whether you think the results you could achieve would generate more sales and work out whether you really do have the time to teach yourself how to do it.
Web Design Bristol agency Willow Tree Design has built many successful, high ranking websites for medium and small sized businesses. We can give you advice and help on setting up your new business website and provide SEO services to help you make your new website successful. Web Designers Bristol.
You can learn how to design and build a basic website for yourself. I by no means intend to suggest that web design isn't an exceptionally in depth subject or that it doesn't require a lot of study and skill but at a basic level and with a bit of applied learning you can achieve some pretty good results.
If you are the type of individual who grasps and learns new skills easily, you could be good at making your own website. Before you can begin, you will need to gain some understanding of CSS, HTML and basic web design and layout. This list nevertheless is not exhaustive.
So, we return to our original question. Do you have the time to learn these skills?
You may feel that you would be happy to put the hours in to learn the basics because you are totally fed up with working for other people and want to start up on your own. Get yourself online, hit some tutorial sites, log in to Amazon and buy the latest 'Build Your Own Website' book. There is plenty available, most of which will take you in the right direction.
You could however be considering this option from a totally different situation. Maybe you are already struggling to manage your regular workload. Building your own business website in this situation is not going to do you, your business or your home life any favours and if you aren't focused on what you are trying to accomplish then the results aren't likely to do your business justice.
Next you need to ask yourself this second question. What do you hope your new website will gain you? As well as coming up with an answer to this have a think about where you slot in to your market and have a look at the websites owned by your direct competitors.
If you are a small business such as a plumber, a landscape gardener, an electrician, or anyone who wishes to set up a web presence so that people in your local area searching online for your type of services can find your contact details and call you then a very small site showing up in the search engine results may be enough for you. A basic website to fulfil this need is altogether achievable.
Your type of business may come under what is considered to be a more professional category such as accounting, law or finance. In this case then a basic looking site might not portray a suitable impression of your business that you want potential clients to see. Do some study online. What is the level of competition in your field? Take a look. Be honest with yourself, if you feel the standard is higher than you are likely to be able to achieve yourself, you would probably be better off hiring a professional web designer.
To summarise all of the above; If you have the time to learn to build your website and you think that you can produce a high enough standard then give it your best shot, if not then hire a professional. One last thing to note is that creating your website is only the first stage, if no one can find it on Google then you have wasted your time. For your website to be productive and useful to your business, you need it to reach the top of the search engine rankings.
You are failing to achieve potential sales and clients if you have no web presence to boost your small business. You can create your own website for your business, but you need to carefully consider whether you think the results you could achieve would generate more sales and work out whether you really do have the time to teach yourself how to do it.
Web Design Bristol agency Willow Tree Design has built many successful, high ranking websites for medium and small sized businesses. We can give you advice and help on setting up your new business website and provide SEO services to help you make your new website successful. Web Designers Bristol.
About the Author:
Website Designer Bristol. Teapot Creative are a team of graphic designers based in Somerset. We have a wealth of experience covering all aspects of graphic and web design and have worked on countless projects for a diverse range of businesses. Bristol Web Designer
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