Considered use of your two main resources - time and money - is the only way to ensure that your SEO campaign is successful. A great way to waste both your time and money is by pursuing SEO techniques that have little or no value, and which may also in some cases may actually lead to penalties. Putting invisible text on your site is one such technique that can lead to penalties. Whether you're using black text on a black background or putting text behind pictures, this black hat trick can backfire.
Talking of penalties, that's what you just might get for using the invisible text trick. While there are times when using invisible text might be legitimate, often it is not. As Google gets smarter at differentiating between the two, the risks associated with using invisible text will only get greater, making this particular method one to bin now.
A third technique only used by SEO practitioners who haven't yet realised it's 2012 is keyword stuffing. Posting content that makes little or no sense but does manage to use a keyword at an alarmingly frequent rate is now just about as useful for an SEO campaign as it is interesting for a real person to read it.
Indiscriminately submitting your site to directories is the fourth outdated SEO technique. While some directories do still hold value with the way Google ranks a page, most have very low link values because they are untrusted and they have few or no quality in-links. Having lots of directories pointing towards you is likely to cost you far much more than it's worth. Google has also been known to ban directories such as BlueFind in the past, so you really could just be throwing your money away.
Finally, don't bother wasting your time posting links on hundreds of blogs or forums. So many blogs and forums now use the 'nofollow' attribute meaning Google's crawlers will just skim right over your link as if it never existed. Now that you know 5 SEO techniques that are useless, why not focus on emerging SEO techniques that are proving themselves to be beneficial?
Talking of penalties, that's what you just might get for using the invisible text trick. While there are times when using invisible text might be legitimate, often it is not. As Google gets smarter at differentiating between the two, the risks associated with using invisible text will only get greater, making this particular method one to bin now.
A third technique only used by SEO practitioners who haven't yet realised it's 2012 is keyword stuffing. Posting content that makes little or no sense but does manage to use a keyword at an alarmingly frequent rate is now just about as useful for an SEO campaign as it is interesting for a real person to read it.
Indiscriminately submitting your site to directories is the fourth outdated SEO technique. While some directories do still hold value with the way Google ranks a page, most have very low link values because they are untrusted and they have few or no quality in-links. Having lots of directories pointing towards you is likely to cost you far much more than it's worth. Google has also been known to ban directories such as BlueFind in the past, so you really could just be throwing your money away.
Finally, don't bother wasting your time posting links on hundreds of blogs or forums. So many blogs and forums now use the 'nofollow' attribute meaning Google's crawlers will just skim right over your link as if it never existed. Now that you know 5 SEO techniques that are useless, why not focus on emerging SEO techniques that are proving themselves to be beneficial?
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