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How to Build Your Subscriber List Correctly

By Mariela Gambone


The single most consistent thing with online marketers is the understanding that it is crucial to have a list. They all believe that the only way to make money online is with through the consistent building of a subscriber list that you could send mail to and that will actually purchase the things you are offering. However, it is not that simple to build a high-quality list, that is responsive to your campaigns. Developing an email marketing list is an involved process and gathering email addresses is just one little bit of that. If you're not working to build a relationship with the individuals who sign up for your list, you're not ever going to discover the success you've been hoping to find.

The simplest part of building your list is obtaining the names and the addresses. The difficult part is welcoming the readers, and then maintaining a relationship later on. The absolute first thing that you should do is make sure that you've gotten permission to send emails to your prospect and the second thing is setting up a way for them to very easily unsubscribe from it whenever they wish to. There are numerous ways to collect the addresses, and it can be, either offline or online. Every single page on your website needs to have a link posted to your opt-in box. You can actually give perks, such as free products, special discounts, and free shipping, just to get your subscription list growing bigger. You also have lots of offline ways of posting links: newspapers, magazines, surveys, and other kinds of advertising and promotion.

Because they've got so many emails flooding through their inboxes, you have to have a good way to welcome all of your readers. The target is to have subscribers open your emails and that just can't happen unless you create a relationship of trust. You simply can't just slap together any old email campaign and then expect that all your online subscribers will automatically want to open the emails they receive from you. It is very important prepare your subscribers from the moment they opt in through your website and through the welcoming letter. First of all, obtain the names and the contact information of your subscribers. When they have signed up, send a confirmation email so that you'll know that you've got permission to continue sending your emails. Next there is a thank you email, where you can request more info, if you think it is vital.

Then you mail them a "welcome" email that informs them what they can expect to receive from you, how often they can expect to get it, etc as this helps create trust. Send out samples of your best newsletters or other things you believe will work best to make them continue opening your emails. From now on, you should be establishing your relationship with the readers, because if they get to where they don't even open the emails, it's not going to even matter that they're on your list. Special deals are a fantastic way to keep people opening your emails.

Building an excellent and successful list takes a great deal of time, energy and commitment. When you see the growth of your subscriber list, in addition to your income, you'll realize that all of the effort was worth it.




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