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How To Get Better At Search Engine Optimization

By Ashley Houston


Search engine optimization has proven to be quite successful in establishing traffic to your website. It does not matter what type of business you run. If you have a website that you are trying to promote, take time to read through the following tips to make the most of your efforts.

A good tip with regards to META description tags when dealing with search engine optimization is to limit the use of stop words such as "and" at the end as they can impact the way different search engines rank your site. Too many stop words and your ranking will suffer.

Search engine results are directly linked to the keywords in your website, but knowing where to place the keywords is critical to optimizing your SEO. In addition to placing them in your content, you should also use them in your page titles, image captions, URLs and, most importantly, your title tag and page header.

Always make sure that the individual pages that make up your site link to themselves as well as your main webpage. By having more pages that link between themselves, more traffic will be received by each individual page. This is one of the most basic ways to optimize and grow the traffic you already receive to your site.

Keyword density is extremely important with regards to search engine optimization. For short articles or content, typically under 500 words, you want to make sure that your keywords are no more than 1%*3% of the total words used. Content that is longer can use a higher keyword density, but strive to stay under 5%.

Don't overstuff your article copy with key phrases. While copywriting with SEO in mind is very important, it is also important to remember that robots have not taken over the world. You are still writing for human consumption, so don't cram keyword after keyword into your article copy to the point where it is unreadable. Layer the keywords in and run a program to check on keyword density to find the right balance.

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include some of your site's keywords to increase your ranking in the search engines.

For permanent redirects, be sure to use 301 http server redirects. Doing this will tell the search engines that you have made a permanent redirect and they need to change their index to use your new URL. Spammers like to use the other redirects, so you probably do not want to use them and instead, use the 301 redirects.

Search engine optimization may not be very simple to start with, but as you get the experience you need, you will find that it is not only beneficial, but a great way to market your business online for a low cost and even by yourself. If you want to take it on as a do-it-yourself task or if you are looking for the right professional for certain tasks, make sure you start with these search engine optimization tips.




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