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Business Advertising By Using Video Marketing

By Richard Johnson

Business branding is a phrase we hear often but what exactly does it mean with regard to Video Marketing. Business branding with graphics establishes a visible queue to identify products, services, or a company as a whole by customers and potential customers alike. A graphics design is an effective way to create an association between a design and a product in the mind of the viewer.

While words are certainly a powerful tool, when it comes to brand recognition graphics are far more effective. Everyone appreciates a picture that compliments or helps communicate the message the words give. You want your company, your products, and/or your services to stand out in the minds of consumers and a good graphics design combined with a good marketing campaign can do just that. Look at companies like Apple, Nike, or McDonalds - three examples of branding through graphics. The ultimate goal for you and your business is to leave a lasting impression on consumers that over time require no words to know how you are.

Your logo graphic needs to differentiate you from the competition, and if you are like most industries, there is plenty of competition. A recognizable logo is key to branding and to your business. There is lasting effect here and long term value as we've seen in the examples we already presented. Graphics branding should also extend to your packaging, attracting attention. That graphic should be seen as attractive by the consumer. Readers are far more likely to read a story with lots of visual stimuli than a page with none. Look at Gillette or Venus products. You want to buy them just because of their packaging and you can pick them off the shelf by recognizing that packaging without ever seeing the name.

There are several mediums, including info product creation, utilized to market businesses and it's well known that the use of graphics in advertising has lasting benefits to the company. Internet, print, and tv ads all have the potential to have a strong impact. Proctor & Gamble is evidence of the power of a good marketing campaign that creates recognition and loyalty to a graphic design.

But it has to go beyond that - there should be overall branding online. Professional graphics design businesses have experience in creating superior graphics to create brand identity. Look at what the Walt Disney website has done or what Microsoft has done. Great example of how a solid graphic design can be powerful in your online branding.

When graphics and video marketing are utilized in online promotions, emails, newsletters, or other kinds of online interaction they make a visual effect that the consumer is quick to begin to recognize when it crosses their path. Those same graphics can be integrated into brochures, stationary, business cards, banners, and the list goes on. If you need to reach a targeted audience, you have to reach them through a visual image. When that image is used throughout the business over time your business branding with graphics comes full circle.

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