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First Steps To A Link Building Campaign

By Robert Smith

Link building campaigns are essential to the health of any business's web site. Making sure that you have enough inward bound links to your web content is vital, because these are signals to the search engines that your internet site is worth ranking highly. The 1st step in getting links to your site is to make excellent content. Whether or not you follow all the other steps that may help get your internet site out there in front of potential backlinks, you will get better results if your internet site supplies information that folks are willing to link to.

There are many ways you can organize your link building campaigns. One of the first steps to get you moving is to submit your site or blog to the major search engines which are AOLSearch, AllTheWeb, Ask, Bing, Google, LookSmart, Lycos, and Yahoo. First check on each one of these to make certain your website isn't already listed. If it is not, submit your website to the most important category. A few of these sites are paid and some are free. If you do not have a budget, submit your internet site only to the free ones until you have enough you can invest in a few of the paid sites.

Next, you'll go to the minor search sites. There are 26 of these to date: A9, About, Accoona, Alexa, AltaVista, Answers, AvivaDirectory, Dmoz, Excite, Gigablast, Gimpsy, GoGuides, Jayde, JoeAnt, LinkCentre, MozDex, MyGreenCorner, NetQuantum, Netscape, Qango, SearchMonster, Skaffe, TowerSearch, UmdumWebDirectory, WoWDirectory, and iWon.

Then you will want to go into some Niche Search Sites and directories that are specialized to your target market. Just go into your search engine and perform a search for directories and search engines in your market. You could be shocked at how many come up!

Now you will go into an area that many overlook. That's the area of search engines that serve a particular geographical area. If your product is geared towards a global audience, you can, naturally, skip over this step, but it is a smart way to push ahead in a local area.

Remember when you're submitting your sites, and creating the descriptions for them that you do not want to be very promotional. You can also avoid repeating the name of your website or blog within the outline (contrary to keyword optimisation intuition). The simple reason for this is that many directories won't accept your site if you violate these conditions.

After you've submitted your site or wordpress blog everywhere that you wished to, wait a couple of months and then check to determine if it is listed. Many will have you listed in that time, and others will take quite some time. Also bear in mind that certain directories may reject your website without notifying you in any fashion. Don't let this deter your link building campaigns. Focus on the good results.

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