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Is ScamBook Simply a Thief Under Cover?

By Albert Marlbrand

Scambook, the supposed model of helpfulness that is designed--at least purportedly so--to assist you in getting back what you need from companies who have taken advantage of you, has proven to have a business model that is nothing if not self centered and designed to help the people who started the site, not those who have already lost by their business transaction.

There are several reasons why the Scambook business model does not work.

Any person can use Scambook complaints anonymously to report a business. The complaint doesn't have to have any truth to it, as there are no checks and balances to keep reporting ethical. With no verification process, anyone can go on Scambook to report an experience, real or created, in order to cause harm to a business' reputation and finances.

If a company wishes to remove a complaint from the site, then the company has to pay a large registration fee. Once the registration fee is paid, then they must settle with the complainant financially. Bear in mind that these complaints never have to be true in the first place, yet it can cause irreparable damage to small businesses.

One small business claims that the reports online so damaged them that they lose their house and their company. The husband committed suicide in January of this year, as a direct result, so the statement of the wife says, of the intervention by Scambook into their company. The allegations are, according to her, untrue. They attempted resolution in several ways but the report changed from one, to three reports. This is not at all uncommon according to other Scambook reports. Very often one report becomes several reports and they are nearly impossible to remove.

The extreme "extortion" fees being demanded from the person who filed the original report, as well as the extreme registration fees on Scambook, can negatively impact the financial standing of your business, as well as the reputation.

Common sense dictates that a business model which is based on nothing more than legal blackmail should not be lent any credence at all online. Further, common sense dictates that no sentient being would use Scambook when legitimate businesses such as the Better Business Bureau do not give a good grade to Scambook, offering them an F Minus for their complaints and their business.

Those with legitimate complaints against any business should not use Scambook as a place to air your concerns. It is instead better to take your complaint directly to the company (particularly if you are dealing with a small business), which is more likely to produce desired results. This helps you and the merchant, who will most likely have a negative experience through Scambook. There are much more productive (and ethical) ways to deal with online complaints.

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