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Internet Advertising Costs - Two Choices

By Richard Johnson

There is a big myth about online marketing, and that is internet advertising costs nothing. The fact of the matter is that all advertising costs something.

However, one of the biggest advantages of advertising on the web is that you don't necessarily have to pay with money, at least not to get started. Instead, you can pay with your time. This is great news because it means virtually anybody can start a business if they can spare some extra time.

You need to consider several factors before deciding what's best for you and your business. It'll take you longer to build an income with free advertising methods, so it's a good idea to start reinvesting a portion of your initial earnings to paid options as soon as you can. There are many free ways to market your business online. Some of the better known ones include traffic exchanges, safelists, article marketing, social networking sites, forums and online classified ads. Here's a brief overview of each of these methods.

Traffic exchanges are where you can go to a certain selection of sites to acquire people visiting your internet site. An average ratio is where you must visit three sites to obtain one visit straight back to yours. You'll have to visit each site for around 20 seconds well before it counts, but this means others need to go to your site for that length of time too. Safelists operate in the same manner, however, you need to read emails instead of viewing websites.

So, the more sites you visit or emails you read, the more people you'll have viewing yours. Article marketing can be carried out with little or no web advertising costs, based upon your skill as a writer. Simply just write articles which are relevant to your business. After this you submit these to various article directory sites and include a link at the end of the article for readers to go to your site.

Social networking sites and forums place the power of communities to get results for you. This needs time to work since you need to concentrate on building relationships together with the people of each and every community. You need to be careful that you do not use a "hard sell", or else you will simply make people mad. Online classified ads operate much like placing an advertisement in the newspaper. You'll end up being restricted to just how many words you may use, however that ought to help you in selecting your words more carefully.

One of the downsides is that the free ads have a tendency to shift down the page quite quickly, so you'll need to submit ads as frequently as each site allows. Another issue is that the only people viewing your ad are people using the site themselves to promote. For the most part, the average internet user will never visit a classified ads site.

Yes, internet advertising costs one way or the other. But if you're just getting started and don't have any money to spend, then it's good to know that there are plenty of options that only require an investment of your time.

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