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SEO - Answering Your Questions

By Jason Herrie


There are scores of good looking entirely functional web sites out there which fail to serve their basic purpose of attracting online traffic, and the real reason behind this is they aren't suitably optimised for search engines. Search engine optimization, or SEO for short, is the process of enhancing web sites in a way that they show up in the first few pages of search results when relevant online searches are conducted. Sounds confusing? Continue reading.

What Goes Into SEO?

Take as an example a site of a hotel that operates out of Indonesia. Since most people visiting Indonesia as tourists would not have local information at hand , they'd turn to a web search website like Google. What they'd generally look for is, 'hotel in Indonesia ', or 'hotel in Djakarta ', or 'hotel in Bali ', and the like. These phrases, in SEO parlance, are known as keywords and play a vital part in search engine optimization.

For best results, the hotel's web site should not only carry topical search friendly keywords, but put them in the appropriate places, and not overdo their usage.

An alternative aspect that would go into optimizing the internet site for search engine searches is using suitably tagged and described images. Keep in mind that there is no way a search engine can tell what an image or a video carries without tags and descriptions, and without these, they stand little chance of being picked up by search websites. Some other facets of search engine optimization include the utilisation of META tags & descriptions, the naming of URLs, link building, etc.

Are You Able To Optimize Your Website On Your Own?

The answer to this relies upon your skill set, and given that you are reading this, there is a good possibility that you do need professional SEO services. This is simply because search engine optimization has moved way beyond using keywords (which in itself needs a fair quantity of research), and if you aren't certain of what you are up against, leaving it to the gurus is the way to go.

Where to Look?

The best spot to go looking for good SEO services is online, and if you're in Indonesia, simply looking for 'jasa SEO' should do the trick. Jasa, incidentally, interprets to 'service ' in Indonesian. Next, you'd need to go thru the various SEO possibilities thrown your way, and it is crucial that you choose a professional service supplier as this could have a serious impact on your site.

Who to Choose?

Since you would be presented with multiple options when you look for SEO services, knowing what should be expected ahead of time will simplify your decision making process. Know that most SEO service suppliers offer different SEO packages, and the pricing for these depends upon the numerous services that are provided. For instance, you may come across SEO packages that also offer article writing, social media support, for example.

In picking any SEO service provider, it is vital that you go through the credentials of the company in question, and going thru shopper testimonials can also tell you what should be expected. Once your website is optimised in the right manner, the results will speak for themselves.




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