What's Search Engine Optimization (Seo)?
It can be defined as the process by which a site's rankings in the search engines are increased for the keywords it's optimized for. Good Seo keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site's ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your website.
How many people do you know who really look at the fourth or tenth page of a search engine's results page? Most people only look at the first ten to twenty search results. Seo can get your site ranked in the first bundle of results.
Areas of Seo: Content
The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to look for a pertinent page. Information specialists use advanced searching techniques to look for deep web content like information imbedded in databases or dictionaries, but the average user thinks of the first thing related to his query and types it in. That's why broad keywords on your site will not generate enough traffic because many thousands of pages have that exact keyword. You need specific keywords and keyword phrases.
There must be sufficient content on the page. Not enough information ensures that the keywords can't be repeated enough without keyword stuffing. Keyword stuffing is where there are way too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.
Keyword density must be balanced with their relation to the rest of the page. This means that your main keywords must appear in particular areas of the page. They must preferably stand out from the rest of the text. There are a number of ways to do this but it is a new topic.
Seo: Meta Tags
There can't be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are positioned for the search engines. The majority of engines will not be able to locate your website if a Meta Tag isn't existing. This area is extremely important because this is where you put your main keywords and the description of your site. Once again, the relation to the title, description and content becomes crucial. Don't stuff this area with long descriptions since the search engines will throw your page out if the description is very long, or the keywords repeated three or more times. Keep a balance.
You need to write a robot.txt file for the spiders to exclude particular parts of your page. The reason being that most of them cannot read Java, and CGI scripts. You will find a number of extensions to pages that will result in exclusion from search engines.
Other Seo factors that likewise influence the way in which your page will be indexed:
- ALT, TITLE, and AUTHOR tags.
- Number and quality of links to your website.
- Links from your website.
- Sitemap for search engines.
- Names of links to your other pages.
- Color and total number of links
These are merely some of the on-line and offline factors that have an impact on your ranking. Seo is required to make your page visible on the internet where you need to compete with other websites.
It can be defined as the process by which a site's rankings in the search engines are increased for the keywords it's optimized for. Good Seo keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site's ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your website.
How many people do you know who really look at the fourth or tenth page of a search engine's results page? Most people only look at the first ten to twenty search results. Seo can get your site ranked in the first bundle of results.
Areas of Seo: Content
The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to look for a pertinent page. Information specialists use advanced searching techniques to look for deep web content like information imbedded in databases or dictionaries, but the average user thinks of the first thing related to his query and types it in. That's why broad keywords on your site will not generate enough traffic because many thousands of pages have that exact keyword. You need specific keywords and keyword phrases.
There must be sufficient content on the page. Not enough information ensures that the keywords can't be repeated enough without keyword stuffing. Keyword stuffing is where there are way too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.
Keyword density must be balanced with their relation to the rest of the page. This means that your main keywords must appear in particular areas of the page. They must preferably stand out from the rest of the text. There are a number of ways to do this but it is a new topic.
Seo: Meta Tags
There can't be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are positioned for the search engines. The majority of engines will not be able to locate your website if a Meta Tag isn't existing. This area is extremely important because this is where you put your main keywords and the description of your site. Once again, the relation to the title, description and content becomes crucial. Don't stuff this area with long descriptions since the search engines will throw your page out if the description is very long, or the keywords repeated three or more times. Keep a balance.
You need to write a robot.txt file for the spiders to exclude particular parts of your page. The reason being that most of them cannot read Java, and CGI scripts. You will find a number of extensions to pages that will result in exclusion from search engines.
Other Seo factors that likewise influence the way in which your page will be indexed:
- ALT, TITLE, and AUTHOR tags.
- Number and quality of links to your website.
- Links from your website.
- Sitemap for search engines.
- Names of links to your other pages.
- Color and total number of links
These are merely some of the on-line and offline factors that have an impact on your ranking. Seo is required to make your page visible on the internet where you need to compete with other websites.
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