As an internet marketer it can be easy to forget that there is an entire audience that might want to use your site, your services or your products outside of the internet. Using the internet as your only marketing channel is understandable considering how easy it is to communicate, how many people turn to the it searching for information, and the ability to work on your own. Marketing on the internet is becoming more competitive as we speak. You are leaving a lot of money on the table by not taking advantage of offline marketing. You just have to get them to pay attention to you. Next, we are going to describe a few of the methods that you can immediately start using.
Direct mail is still an advertising technique with huge potential. This is the simple practice of sending out fliers, letters or postcards with a promotional message. One way to reduce the cost of this is to make your own letters, fliers or postcards and print them out on your own printer. You can also reduce the cost of postage by using postcards, which are the cheapest type of mail you can send. Think of what physical businesses might want or need what you are selling; these can make good potential customers. Depending on your niche, it might also be worthwhile to send out direct mail to people other than business owners as well. Depending on where you live, there may be restrictions on sending out unsolicited advertising in the mail; you should research this before you start mailing anything out.
There are many promotional tools you can get made inexpensively with your name or logo on them; pens, key chains and buttons for example. Try to find places to give these items away for free, such as local restaurants, gyms or retail stores. Think of the best places to hand out or leave these items, any place where many people shop or walk around is good. If you have a supply with you when you travel about, you can simply drop them off when you go about your everyday errands.
Another powerful method but one that is usually ignored is pinning fliers up on bulletin boards; like the ones in grocery stores and other locations. The best part is that it is completely free. A flier right at the entrance where the bulletin boards are located in a perfect position to gain more exposure to your site. Most visitors take a quick scan of the boards to see if there is anything of interest to them; use this knowledge to create an eye-catching flier. As with the bulletin board method it sometimes the most basic things that produces the greatest results.
There are lots of ways to promote your business without using the internet. Remember: there are a lot of potential customers who don't spend a lot of time online. It is a fact that if you blend offline marketing with your online business then there is no limit to where you can go.
Direct mail is still an advertising technique with huge potential. This is the simple practice of sending out fliers, letters or postcards with a promotional message. One way to reduce the cost of this is to make your own letters, fliers or postcards and print them out on your own printer. You can also reduce the cost of postage by using postcards, which are the cheapest type of mail you can send. Think of what physical businesses might want or need what you are selling; these can make good potential customers. Depending on your niche, it might also be worthwhile to send out direct mail to people other than business owners as well. Depending on where you live, there may be restrictions on sending out unsolicited advertising in the mail; you should research this before you start mailing anything out.
There are many promotional tools you can get made inexpensively with your name or logo on them; pens, key chains and buttons for example. Try to find places to give these items away for free, such as local restaurants, gyms or retail stores. Think of the best places to hand out or leave these items, any place where many people shop or walk around is good. If you have a supply with you when you travel about, you can simply drop them off when you go about your everyday errands.
Another powerful method but one that is usually ignored is pinning fliers up on bulletin boards; like the ones in grocery stores and other locations. The best part is that it is completely free. A flier right at the entrance where the bulletin boards are located in a perfect position to gain more exposure to your site. Most visitors take a quick scan of the boards to see if there is anything of interest to them; use this knowledge to create an eye-catching flier. As with the bulletin board method it sometimes the most basic things that produces the greatest results.
There are lots of ways to promote your business without using the internet. Remember: there are a lot of potential customers who don't spend a lot of time online. It is a fact that if you blend offline marketing with your online business then there is no limit to where you can go.
About the Author:
This article is written by Teresa B Kimberly, a marketing manager for a exhibition design company in Sydney. Teresa's mission is to make businesses aware that direct contact remains a very trusting way of doing business. Having an exhibition display at an expo or convention is a great way to meet numerous people who have the same focus. Visit www.impactdisplays.com.au for more information.
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