Marketing without question can be very exhilarating and very rewarding when you are starting out, it also can be very frustrating and disappointing, not to even mention expensive when you haven't had any marketing training and really don't have a clue as to how to market properly! This is why I want to share with you why some marketing strategies never work and how you can fix it so you can begin to make sales and commissions from your marketing efforts!
Marketing Training Secret #1:
My personal Top Rule is ...Test, Test and then Test some more! I can't stress enough how important it is to test small sample amounts of the different marketing strategies before you get in over your head with your efforts and expenditures. For example, if you are thinking of making a purchase for an ad online or in a newspaper etc, don't let yourself be persuaded by the more than convincing sales people to increase your initial investment and buy the larger more expensive ad right at the start.
The sensible thing to do is to always start your new campaign by buying a small ad first and then sit back and wait until you see what kind of results your ad produces. If you find that the results are in your favor, then it would be wise at that point to reinvest all your profits back into your campaign, only this time purchasing a slightly larger ad. Then if again that ad has favorable results then buy an even bigger ad. Continue to follow this same system until you're making at least 2 to 3 times as much in clear profit as you're spending in the marketing channel.
Market Training Secret #2:
Professional lead funnels are absolutely essential so before you start advertising make sure you have one already set up for your marketing. Without a lead funnel in place the biggest problem is that regardless of the fact that you where able to attract people to your business you have no definite way of turning these prospects into your customers. This is why you need to have an excellent sales funnel in place for them to go through when these potential customers are responding to your marketing efforts.
It has been my experience that the most effective thing to do is to channel them to your website where then you have the opportunity to build a relationship with them through your newsletters and automated techniques. Once you have accomplished that then it is appropriate to get them to take the next action in your business. It goes without saying that building trust with your visitors will always pay off in the long run and hopefully result in acquiring very loyal long time customers
Keep this very clear in your mind that the reality is, the better lead generation system you have in place, the more opportunity you will have to build solid trusting relationships and make sales now and well into the future.
Marketing Training Secret #1:
My personal Top Rule is ...Test, Test and then Test some more! I can't stress enough how important it is to test small sample amounts of the different marketing strategies before you get in over your head with your efforts and expenditures. For example, if you are thinking of making a purchase for an ad online or in a newspaper etc, don't let yourself be persuaded by the more than convincing sales people to increase your initial investment and buy the larger more expensive ad right at the start.
The sensible thing to do is to always start your new campaign by buying a small ad first and then sit back and wait until you see what kind of results your ad produces. If you find that the results are in your favor, then it would be wise at that point to reinvest all your profits back into your campaign, only this time purchasing a slightly larger ad. Then if again that ad has favorable results then buy an even bigger ad. Continue to follow this same system until you're making at least 2 to 3 times as much in clear profit as you're spending in the marketing channel.
Market Training Secret #2:
Professional lead funnels are absolutely essential so before you start advertising make sure you have one already set up for your marketing. Without a lead funnel in place the biggest problem is that regardless of the fact that you where able to attract people to your business you have no definite way of turning these prospects into your customers. This is why you need to have an excellent sales funnel in place for them to go through when these potential customers are responding to your marketing efforts.
It has been my experience that the most effective thing to do is to channel them to your website where then you have the opportunity to build a relationship with them through your newsletters and automated techniques. Once you have accomplished that then it is appropriate to get them to take the next action in your business. It goes without saying that building trust with your visitors will always pay off in the long run and hopefully result in acquiring very loyal long time customers
Keep this very clear in your mind that the reality is, the better lead generation system you have in place, the more opportunity you will have to build solid trusting relationships and make sales now and well into the future.
About the Author:
Learn more about Marketing. Stop by Patricia Hedge's site where you can find out all about Internet Marketing Training and what it can do for you.
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