We were commissioned to design and build a new website for a customer. We came up with some designs and a layout that would communicate who they were, what they went and did and how clients could get in contact with them.
The designer, a male, popped up with a wonderfully creative design that I was quite proud of. So we met our client and presented it to them. Initially they seemed really pleased with designs and asked some questions on how enquiries would be received and how they could add content themselves.
Then, towards the end of the meeting, the client's managing director claimed, "the colours are too manly, are you able to feminise the site?"
There had been a pause and a silence. So I asked her to explain. She said, "we complete with over 20 Italian Restaurants Glasgow has to offer and lots of folk who make the bookings are female"
They are office secretaries booking a table for a customer meeting. They are the wives booking a girls night out on the tiles or going to the theatre. They're the girlfriends booking dinner with her boyfriend.
How could we forget the power of the female buck? And she was correct. Females now are the important decision makers in the home, of how the home is furnished and what food is purchased as well as playing a serious part in the purchase of large investment like vehicles.
So we concluded. We will revise our designs. We will tone down our colours. We'd incorporate photography that encompassed female diners. We might include staff profiles including all front and back room staff. We asked our other halves and partners what questions they might have when visiting this internet site.
This meeting was a lesson to us. We've learned not to say that we knew who the clients''s customers were without asking more employees. So next time you design a website, consider that you may need to feminise it.
The designer, a male, popped up with a wonderfully creative design that I was quite proud of. So we met our client and presented it to them. Initially they seemed really pleased with designs and asked some questions on how enquiries would be received and how they could add content themselves.
Then, towards the end of the meeting, the client's managing director claimed, "the colours are too manly, are you able to feminise the site?"
There had been a pause and a silence. So I asked her to explain. She said, "we complete with over 20 Italian Restaurants Glasgow has to offer and lots of folk who make the bookings are female"
They are office secretaries booking a table for a customer meeting. They are the wives booking a girls night out on the tiles or going to the theatre. They're the girlfriends booking dinner with her boyfriend.
How could we forget the power of the female buck? And she was correct. Females now are the important decision makers in the home, of how the home is furnished and what food is purchased as well as playing a serious part in the purchase of large investment like vehicles.
So we concluded. We will revise our designs. We will tone down our colours. We'd incorporate photography that encompassed female diners. We might include staff profiles including all front and back room staff. We asked our other halves and partners what questions they might have when visiting this internet site.
This meeting was a lesson to us. We've learned not to say that we knew who the clients''s customers were without asking more employees. So next time you design a website, consider that you may need to feminise it.
About the Author:
Marco Negri cooks, designs and writes about Italian Restaurants in Glasgow. And there are plenty of Italian Restaurants Glasgow has to offer.
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