If you are a mediocre violinist and buy a Stradivarius violin, you will not become a better violinist. All you will do is waste the beautiful capabilities of a fine and rare musical tool and put it into ineffective use.
The same applies for internet marketing. You can buy all the ads you want but you won't get anywhere with lousy copy. You can write all the articles you want, but poorly written articles will be passed over and sent to the trash bin. You can buy all the search engine optimization software packages you want, but if you don't know how to use them, where do you go from there? If you spend thousands of dollars on inferior business leads, questionable advice, and questionable "Get Rich Schemes", you will get no results.
Internet newbies get bombarded with all kinds of advice to generate traffic using tools like optimization, writing articles, pay per click, etc. Many of these newbies make the mistake of accepting as much advice as they could to get better results. They use each of the tools suggested and use them ineffectively because they never mastered them. The result is that they get no results, they get discouraged, and they give up.
Instead on focusing on the number of tools utilized, it would be better to focus on mastering some rather than trying - and failing at all.
If you lack focus and try to do everything, you will work yourself into exhaustion doing all the wrong things. In marketing, the same applies - you will tire yourself needlessly without incurring much success. That's just the best case - worst case would be unwittingly misleading your customers, and being seen unjustly as a fraudulent Internet businessman.
How do you go about this? You need to find out where you're good at and match the tools with your skills. A good writer would be best served focusing on writing blogs and articles that can bring traffic to the website. If you have strong persuasion skills, use it to write short, punchy and enticing ad copy for sales purposes. You can handle optimization if your forte is technology. You can bombard forums with your links if you're a simple, hard-working man or woman with none of the skills above but a great work ethic. It's all about doing your job right, and only doing what's within your scope.
The same applies for internet marketing. You can buy all the ads you want but you won't get anywhere with lousy copy. You can write all the articles you want, but poorly written articles will be passed over and sent to the trash bin. You can buy all the search engine optimization software packages you want, but if you don't know how to use them, where do you go from there? If you spend thousands of dollars on inferior business leads, questionable advice, and questionable "Get Rich Schemes", you will get no results.
Internet newbies get bombarded with all kinds of advice to generate traffic using tools like optimization, writing articles, pay per click, etc. Many of these newbies make the mistake of accepting as much advice as they could to get better results. They use each of the tools suggested and use them ineffectively because they never mastered them. The result is that they get no results, they get discouraged, and they give up.
Instead on focusing on the number of tools utilized, it would be better to focus on mastering some rather than trying - and failing at all.
If you lack focus and try to do everything, you will work yourself into exhaustion doing all the wrong things. In marketing, the same applies - you will tire yourself needlessly without incurring much success. That's just the best case - worst case would be unwittingly misleading your customers, and being seen unjustly as a fraudulent Internet businessman.
How do you go about this? You need to find out where you're good at and match the tools with your skills. A good writer would be best served focusing on writing blogs and articles that can bring traffic to the website. If you have strong persuasion skills, use it to write short, punchy and enticing ad copy for sales purposes. You can handle optimization if your forte is technology. You can bombard forums with your links if you're a simple, hard-working man or woman with none of the skills above but a great work ethic. It's all about doing your job right, and only doing what's within your scope.
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