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Basic SEO Strategies You Need to Be Aware Of

By Karla Clarke


As you learn more about internet marketing you are probably learning more about just how important it is to learn how to use SEO to your advantage. Search Engine Optimization can also be referred to as SEO. Search Engine Optimization is one of the best tools available to internet marketers who run their own website, because it ensures the higher ranking of the page when someone searches for a particular word or phrase.

Make sure your site is easy to use and figure out. People like to be able to find their way back to your main page without getting frustrated. And they like to be able to find the navigation buttons easily as well. If you want your site to be popular and rank highly in the search engines it needs to be easy to read and easy to navigate. If you insert as many advertisements into the site, blurring the line between what is actual content and what is not, you will find the confusion does not help you in the long run. It's like the old clich�' "less is more." Less is always better than more when it comes to design and readability.

Always have a thoughtfully laid out site that is easy to browse. You'll have some changes to make if people can't quickly navigate around your site or get back to your main page because they can't find the right buttons to get them there. Navigation ease is a big part of site rankings. Why? Because people get frustrated, hit the back key and leave your page. That's not good for rankings. Your site needs to have high readability as well. You won't get anywhere just filling your website with advertisements and leaving it to rot, without giving your visitors any clue where to go and what isn't a link. When it comes to readability and design, the old cliche, "Less is more," is the golden rule to follow.

Choose your links carefully. Yes links are like currency in the internet marketing world. If you include a single link to a high ranking website, it will be better than having a ton of links to smaller, lower ranking sites. Incoming links and outgoing links, as well as internal links, are what you will be judged on.

Don't start adding links just to have links on there. Helping you to achieve higher placement with the major search engines, properly considered links also get you a great deal more admiration.

Search engine optimization is no simple thing. Between inbound links, outbound links, keywords and all sorts of other criteria, figuring out how to keep the search engines happy can feel like a full time job! Regardless of this, you can get a great grasp on SEO and won't have to work so hard to optimize your content in time. As soon as you figure out the yes and no of SEO, the easier it is. No matter where you are in the world of Internet marketing, you have to pay attention to SEO. No individual could track down anything on the Internet if they did not have it to help them!




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