"What is SEO?" you might ask. Simply put, Search Engine Optimization (SEO), is a complicated, constantly changing process, designed to get your web pages to land Top 10 in Google (the 1st page) whenever somebody uses Google to search for what you do. And do not forget that's 90+% of Australian online searches.
The sole consistent thing about the way search websites judge whether your web pages land on their first page is that what works very well today possibly won't work so well tomorrow.
That's why you need experienced search selling execs who keep their fingers on the heart beat of the major search engines. If Google hiccups, we know about it. If Yahoo! Gets dour, we'll coax those rankings back to the first page.
Working with search websites is a long-term, high upkeep relationship and we're dedicated to managing that relationship so you don't have to, and at an investment you can feel better about.
A rather more efficient form of advertising
In answering the query,"What is Search Site Optimisation?" we answer SEO is only the newest form of advertising. The difference is that SEO is much cheaper, less costly and masses more efficient.
Why? Because in advertising, whether it's newspapers, TV, radio or phonebooks "you're paying to have your message brought to thousands, or hundreds of thousands, of customers.
The actuality is you simply need to reach the folk who need your services at this time. Today. As an example, in my region, there are around 160 folks who want carpet laying every day. But if you advertise in the newspaper you will be paying them to take your message to over 500,000 people. It's a awfully wasteful way to advertise.
Even a reasonable 10 cm x 3 column is going to cost you $800-$1200 every Sat.. That's anywhere between $3000 and $4800 each month of your life. But you can optimize your internet site for slightly less than $500 every month.
Here's why S.E.O is the best method of promotion
- Because 90+% of Australians use Google when they look for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to aim your marketing only at the folks that need your services.
It makes much more sense to spend $400 and reach more folk than if you spend $2500.
The sole consistent thing about the way search websites judge whether your web pages land on their first page is that what works very well today possibly won't work so well tomorrow.
That's why you need experienced search selling execs who keep their fingers on the heart beat of the major search engines. If Google hiccups, we know about it. If Yahoo! Gets dour, we'll coax those rankings back to the first page.
Working with search websites is a long-term, high upkeep relationship and we're dedicated to managing that relationship so you don't have to, and at an investment you can feel better about.
A rather more efficient form of advertising
In answering the query,"What is Search Site Optimisation?" we answer SEO is only the newest form of advertising. The difference is that SEO is much cheaper, less costly and masses more efficient.
Why? Because in advertising, whether it's newspapers, TV, radio or phonebooks "you're paying to have your message brought to thousands, or hundreds of thousands, of customers.
The actuality is you simply need to reach the folk who need your services at this time. Today. As an example, in my region, there are around 160 folks who want carpet laying every day. But if you advertise in the newspaper you will be paying them to take your message to over 500,000 people. It's a awfully wasteful way to advertise.
Even a reasonable 10 cm x 3 column is going to cost you $800-$1200 every Sat.. That's anywhere between $3000 and $4800 each month of your life. But you can optimize your internet site for slightly less than $500 every month.
Here's why S.E.O is the best method of promotion
- Because 90+% of Australians use Google when they look for something online:
- It makes much more sense to get your internet site landing Top 10 in Google search results.
- It makes much more sense to aim your marketing only at the folks that need your services.
It makes much more sense to spend $400 and reach more folk than if you spend $2500.
About the Author:
John Wright's works are in books, articles and websites all around the world. Read more: contact us or visit our website.
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