Many business owners do not know much about optimizing their business' websites to increase their online presence and this keeps them from using Local SEO. Although it can seem intimidating, business owners should take advantage of local SEO since any locally based business can benefit from it. This article will lay out some tips for being successful in local SEO.
It is important to take charge of your presence online. On sites like Google Maps, claim your profile and ensure that all of your information is updated and correct. Be as thorough as possible and fill out everything. This gives sites like Google more information so that your page is pulled up as a relevant result for certain search terms. It also gives customers a better "snapshot" of your company. It is also important to upload photos. This may benefit you because it further optimizes your site or listing, it can let customers see your storefront so your business is easy to find, and it gives them insight into what your products or store is like.
There should be a physical address and a local telephone number listed on your website. This helps search engines to double check your location and gives them more reason to pull you up as a relevant search result. Different locations should be listed on their own pages within your website so that search engine bots recognize the more relevant locations for certain searches.
When optimizing your business listings or website, remember to think the way your customer would. Don't use keywords that customers wouldn't type into a search engine. Avoid using industry lingo and use layman's terms. It may be helpful to pretend that you are a customer who is googling your services or looking up a business similar to yours and use those terms as keywords.
Build up your reputation online. The best way to do this is by asking your satisfied customers to leave reviews. It is important in this age of social media to remember to treat your customers well. One customer's negative experience is likely shared with hundreds of people today, unlike years ago when they might have just told a few friends. Treat your customers better than ever. Try to keep in mind that bad reviews aren't the end of the world. They actually make the good reviews look more legitimate. When you receive a bad review, respond to it in a non-argumentative way. Explain the situation, apologize, and try to remedy it.
You can also get involved in your community. Not all SEO has to happen behind a computer! Improve your reputation and get people talking about you. Host an event or donate your services to charity. Attendees or customers will probably post about your event on social networks. See if the local media is interested in covering your event. Write your own press release. Get out into the world and let them do some of your SEO for you.
It is important to take charge of your presence online. On sites like Google Maps, claim your profile and ensure that all of your information is updated and correct. Be as thorough as possible and fill out everything. This gives sites like Google more information so that your page is pulled up as a relevant result for certain search terms. It also gives customers a better "snapshot" of your company. It is also important to upload photos. This may benefit you because it further optimizes your site or listing, it can let customers see your storefront so your business is easy to find, and it gives them insight into what your products or store is like.
There should be a physical address and a local telephone number listed on your website. This helps search engines to double check your location and gives them more reason to pull you up as a relevant search result. Different locations should be listed on their own pages within your website so that search engine bots recognize the more relevant locations for certain searches.
When optimizing your business listings or website, remember to think the way your customer would. Don't use keywords that customers wouldn't type into a search engine. Avoid using industry lingo and use layman's terms. It may be helpful to pretend that you are a customer who is googling your services or looking up a business similar to yours and use those terms as keywords.
Build up your reputation online. The best way to do this is by asking your satisfied customers to leave reviews. It is important in this age of social media to remember to treat your customers well. One customer's negative experience is likely shared with hundreds of people today, unlike years ago when they might have just told a few friends. Treat your customers better than ever. Try to keep in mind that bad reviews aren't the end of the world. They actually make the good reviews look more legitimate. When you receive a bad review, respond to it in a non-argumentative way. Explain the situation, apologize, and try to remedy it.
You can also get involved in your community. Not all SEO has to happen behind a computer! Improve your reputation and get people talking about you. Host an event or donate your services to charity. Attendees or customers will probably post about your event on social networks. See if the local media is interested in covering your event. Write your own press release. Get out into the world and let them do some of your SEO for you.
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Want to find out more about Local SEO, then visit our blog on how to choose the best techniques for your needs.
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