The Net has fully transformed the practical process of export marketing for little and middle-sized businesses. I have more than 35 years of practical experience in traditional export promoting and now 7 years of practical experience in Internet marketing experience for clients.The process of export selling stays the same but the tools available to the potential exporter have changed.
The first task you must try is:
Consumer preference research
You must identify the countries you can potentially export successfully to by conducting market analysis, utilizing the Web and contacting the diverse governmental agencies in your country that can provide market analysis from their foreign offices that typically have a massive quantity of data available. I did this kind of research for a Canadian Wild Bird Food company who, based on my research, opted not to try exporting to the UK.
If your market research identifies potential markets, then the next move should be the development of a functional business internet site. This process should include:
Keyword research
Design of a website with conversion design in mind
Writing of clear, concise content with calls to action
Implementation of correct on page search engine optimization
When your internet site is up and running, it's time to have a look at getting it found in the search results of the geographical areas where you mean to push your products and services. These are 4 good methods to accomplish this:
Pay per Click marketing
Search Engine Optimization
Email marketing
Social media marketing
The utilization of these Internet marketing techniques will vary dependent on your product or service and your target audience, but done properly , you can be guaranteed of an investment return. My experiences with economic clients wanting to export has shown me the ROI of Internet marketing can be significant. Most vitally, the Internet has allowed small and medium sized companies to market internationally and compete in a domain that was reserved for large organisations with much bigger marketing budgets.
The first task you must try is:
Consumer preference research
You must identify the countries you can potentially export successfully to by conducting market analysis, utilizing the Web and contacting the diverse governmental agencies in your country that can provide market analysis from their foreign offices that typically have a massive quantity of data available. I did this kind of research for a Canadian Wild Bird Food company who, based on my research, opted not to try exporting to the UK.
If your market research identifies potential markets, then the next move should be the development of a functional business internet site. This process should include:
Keyword research
Design of a website with conversion design in mind
Writing of clear, concise content with calls to action
Implementation of correct on page search engine optimization
When your internet site is up and running, it's time to have a look at getting it found in the search results of the geographical areas where you mean to push your products and services. These are 4 good methods to accomplish this:
Pay per Click marketing
Search Engine Optimization
Email marketing
Social media marketing
The utilization of these Internet marketing techniques will vary dependent on your product or service and your target audience, but done properly , you can be guaranteed of an investment return. My experiences with economic clients wanting to export has shown me the ROI of Internet marketing can be significant. Most vitally, the Internet has allowed small and medium sized companies to market internationally and compete in a domain that was reserved for large organisations with much bigger marketing budgets.
About the Author:
Frank Tibbetts is a seasoned Internet marketing consultant who has developed websites for typically industrial clients to help them in exporting their products and have them realize a return on investment.
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