A few years ago the development of robust e-commerce solutions changed the retail dynamic. The mail order industry turned into the online shopping industry. Hundreds of thousands of companies added e-commerce functionality to their websites. And the demand for resources skyrocketed as more and more highly encrypted transactions happened every second. Now fundamental changes to the architecture of computers is again reshaping the way the Internet works, which will cause millions of companies to adjust their websites again. If you plan to be among them and you use a local web host, it's a good idea to make sure they're keeping up with the times.
Technology is trying to make the Internet as intuitive as possible, while economic demands are trying to make it as impulsive as possible. For the tech industry, the perfect Internet would be one that knows what you want before you do and that buys it before you realize you don't need it.
Technology has to be inquisitive if it is going to become intuitive, since it's driven by data instead of by abstract intelligence. To that end, whenever you're online browsing there are a number of eyes watching and ears listening. Your browser pays attention to your behavior; many of the sites you visit identify you and learn from you while you're there. You provide some information intentionally, such as a social media "like." Most of the time you don't even know the information is being gathered.
One example of this is the way that being logged into social media impacts your browsing experience. Hundreds of media sites have connected their content to those social networks, so that the items you browse become visible to your "friends." If you decide to support a local restaurant by "liking" it on your social network and a friend in the same city searches for the single word "restaurant," he's likely to get that restaurant's page because of an inferred relationship.
This is what I like to call "draconian cool." The idea that my Internet behavior is being tracked and recorded makes me sick to my stomach, not because it's embarrassing but because it's mine, and it's nobody else's business. On the other hand, it's cool to know that my online friends like the restaurant that I'm about to try for the first time, and I would certainly pick a restaurant that certain of my online friends like over one that's a complete shot in the dark.
What can be seen from social media is emblematic of a fundamental shift. As computers get faster they can handle more data. That means they're hungry for data. As they digest more and more of it they become better able to deliver more of what you want while requiring less and less direct input from you.
However, as less is required of users, more is required of companies that wish their websites to be seen. The whole goal of the modern Internet is to make users as passive as possible by learning what they want and wrapping them up in a comfortable "like bubble." To find customers and do business, companies have to figure out how to access that like bubble.
It now requires more data power to remain relevant, and relevance is becoming increasingly critical to success. So while a small, local web host might provide great customer service and make a much more friendly business partner, bigger companies with bigger server farms can deliver more power and speed, and they can do it at a lower rate.
Technology is trying to make the Internet as intuitive as possible, while economic demands are trying to make it as impulsive as possible. For the tech industry, the perfect Internet would be one that knows what you want before you do and that buys it before you realize you don't need it.
Technology has to be inquisitive if it is going to become intuitive, since it's driven by data instead of by abstract intelligence. To that end, whenever you're online browsing there are a number of eyes watching and ears listening. Your browser pays attention to your behavior; many of the sites you visit identify you and learn from you while you're there. You provide some information intentionally, such as a social media "like." Most of the time you don't even know the information is being gathered.
One example of this is the way that being logged into social media impacts your browsing experience. Hundreds of media sites have connected their content to those social networks, so that the items you browse become visible to your "friends." If you decide to support a local restaurant by "liking" it on your social network and a friend in the same city searches for the single word "restaurant," he's likely to get that restaurant's page because of an inferred relationship.
This is what I like to call "draconian cool." The idea that my Internet behavior is being tracked and recorded makes me sick to my stomach, not because it's embarrassing but because it's mine, and it's nobody else's business. On the other hand, it's cool to know that my online friends like the restaurant that I'm about to try for the first time, and I would certainly pick a restaurant that certain of my online friends like over one that's a complete shot in the dark.
What can be seen from social media is emblematic of a fundamental shift. As computers get faster they can handle more data. That means they're hungry for data. As they digest more and more of it they become better able to deliver more of what you want while requiring less and less direct input from you.
However, as less is required of users, more is required of companies that wish their websites to be seen. The whole goal of the modern Internet is to make users as passive as possible by learning what they want and wrapping them up in a comfortable "like bubble." To find customers and do business, companies have to figure out how to access that like bubble.
It now requires more data power to remain relevant, and relevance is becoming increasingly critical to success. So while a small, local web host might provide great customer service and make a much more friendly business partner, bigger companies with bigger server farms can deliver more power and speed, and they can do it at a lower rate.
About the Author:
I'm a web expert specializing in VPS hosting. To learn more, here's a great starting point: http://www.accuwebhosting.com.
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