So you want more new business, and you feel like the internet is the answer. You are about to build a new website or upgrade an existing website with a Web Design company and you do not need to make the same boo-boos you made last time.
Or that loads of other entrepreneurs are still making daily when it comes to choosing a Website Design company.
The commonest complaint that I hear from prospective clients talking about their last site experience is this:
- "I didn't get the result that I believed That I was going to get".
- "I had an internet site built but then couldn't make any changes on it myself."
- "I could not find the website design guy to get changes made for me."
- "It took a long time to get changes made, and I just gave up."
- "Changing my website became very pricey "so I didn't change it."
- "I didn't get the support that I was expecting after the site was finished."
- "Our website is OK, but we get no traffic to it."
- "We don't make any sales on our website."
- "I couldn't understand what they were chatting about."
And there are many more.
So if you're about to embark on building a new web site, you could have some questions prepared to ask the Web Design company, and also have some idea of what you need to attain with your internet site.
A good website designer will be in a position to help you to explain what you want in your website and what options are available to make it work effectively for you. Your site should be more than only a pretty leaflet internet site. Printing a leaflet does not make sales. A domain is the same. Just having one does not make sales.
So your website must also be a strong selling and business tool that you can use to generate activity in your business "if that be enquiries, online sales, shop front visits or demonstrations, email registrations to build a database, etc.
You would like to put as many of your business functions online on your internet site as you can, to alleviate the cost and time pressures on you and your business groups.
These functions might include appointment scheduling, events management, contacting your database and your social media contacts, answering customer questions about your services or product, etc.
And most vitally of all "you would like to be able to transact your sales online so that when you receive the order email, the money is already in the bank!
So with this information in hand, selecting a Website Design company should be an interview process not unlike hiring any other team member for your team. You need to ask questions and the answers that you receive should evoke confidence that you will get the final results that you would like. The answers should seem sensible to you "don't be baffled by technical lingo B-S. If the specialist is not speaking in a way you can understand, then you are not off to an excellent start.
If you do not understand something, ask them to explain it to you with the expectancy of a succinct explanation that's easily followed. And in speaking with the web consultant, you would hope that they come up with some design, product and marketing concepts you had not yet thought of.
So in summary, the Web Design company that you select should be in a position to deliver everything that you would like in your site, and support you in making smart marketing and business calls.
About the Author:
John Wright is recognized as an internationally published writer, voicing his thoughts on a distinctive selection of subjects, covering anything from Hot Pink Websites to politics, religion to Gold Coast web design. His insightful work is released on websites world-wide.
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