You've probably heard a lot about Instagram recently, but did you know that this may be a valuable marketing tool for your business? Major companies such as Pepsi and Red Bull have already jumped on the Instagram bandwagon, and it may be worth looking into for your company also. Instagram is a photo sharing application that is available on iPhones and Android phones. With over 30 million users, it can be a great way to reach out to more customers. They say a picture is worth a thousand words, after all.
Instagram can expose a different side of your company. Candid, informal pictures give users a more authentic view of your brand than they would get from edited and photoshopped images displayed on a billboard or on a website. These snapshot style pictures make customers feel that they are seeing behind the scenes. You can post photos of your employees or products at various stages of development.
Instagram features filters that can be applied to your photos to encourage the portrayal of certain feelings. These filters can age your pictures, portraying the subject as something timeless and classic. Other filters can make your brand seem contemporary and fresh by featuring bold colors and contrasts. Instagram is a trendy new application and using it will definitely make consumers associate your business with being trendy.
Businesses can use Instagram to pull in consumers in a variety of different ways. Creating contests is a popular method for businesses to encourage consumer participation. Your company may want to ask followers to post pictures of themselves in your store or of them using your product. It is important to be creative. Participants are likely to share their photos on other social networks as well, so your product will be seen on several different mediums.
Instagram is a great tool for marketing events, especially if you encourage attendants to post photos of your event. The app allows users to post the location that their picture was taken at and this can help to attract local Instagram users. Don't forget to optimize your photos with keyword rich captions and hashtags. Possibly the best opportunity that Instagram provides for businesses is the ability to foster brand loyalty through strengthening connections with customers.
Instagram can expose a different side of your company. Candid, informal pictures give users a more authentic view of your brand than they would get from edited and photoshopped images displayed on a billboard or on a website. These snapshot style pictures make customers feel that they are seeing behind the scenes. You can post photos of your employees or products at various stages of development.
Instagram features filters that can be applied to your photos to encourage the portrayal of certain feelings. These filters can age your pictures, portraying the subject as something timeless and classic. Other filters can make your brand seem contemporary and fresh by featuring bold colors and contrasts. Instagram is a trendy new application and using it will definitely make consumers associate your business with being trendy.
Businesses can use Instagram to pull in consumers in a variety of different ways. Creating contests is a popular method for businesses to encourage consumer participation. Your company may want to ask followers to post pictures of themselves in your store or of them using your product. It is important to be creative. Participants are likely to share their photos on other social networks as well, so your product will be seen on several different mediums.
Instagram is a great tool for marketing events, especially if you encourage attendants to post photos of your event. The app allows users to post the location that their picture was taken at and this can help to attract local Instagram users. Don't forget to optimize your photos with keyword rich captions and hashtags. Possibly the best opportunity that Instagram provides for businesses is the ability to foster brand loyalty through strengthening connections with customers.
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