Yahoo will sell its advertising technology platform to Google, the price is over 100 million U.S. dollars.
The technology blog site AllThingsDigital's BoomTown column of Kara Swisher, Las Bethel exposure expected last week, Yahoo is peddling its advertising technology platform.
Followed by the news confirmed the reports of the Las Bethel, said that Yahoo chose to sell advertising technology platform, Yahoo is currently focused on two things: the media and the audience. Advertising technology platform with Yahoo, the two concerns are irrelevant, so Yahoo has decided to sell or close the platform.
Earlier sources, Yahoo, the best option is to sell advertising technology platform, including the Right Media Exchange. Yahoo in 2007 to $ 700 million acquisition of Right Media, the Right Media Exchange ad trading platform for advertisers, publishers and ad networks, according to the company's Web site, the platform has 30 million active global buyers and sellers.
In addition, advertising and positioning system, APT and Yahoo's display ad serving technology is also a potential sale of objects. Informed sources also said that Yahoo and Microsoft search advertising partnership business may also be affected. Has been the co-operation did not achieve the desired results. In addition, Thompson is also considering other options, including Google, Yahoo to lay off 900 employees.
However, there is news that not many people willing to buy Yahoo's advertising platform, the platform is not worth. Although Yahoo's advertising technology platform has a good technology, but has been competitors beyond. There was a piece of earlier news, the price of Yahoo's ad technology platform will be less than 100 million U.S. dollars.
Las Bethel previously disclosed that Yahoo is working with Google, Microsoft, and private equity firms Silver Lake on the sale of advertising technology platform has been approached, eventually Google decided to acquire the business of Yahoo. Investment bank Evercore Partners had released a report, Yahoo's ad technology platform for the annual loss of $ 120 millions. Yahoo had unnecessary to retain this business any more.
The technology blog site AllThingsDigital's BoomTown column of Kara Swisher, Las Bethel exposure expected last week, Yahoo is peddling its advertising technology platform.
Followed by the news confirmed the reports of the Las Bethel, said that Yahoo chose to sell advertising technology platform, Yahoo is currently focused on two things: the media and the audience. Advertising technology platform with Yahoo, the two concerns are irrelevant, so Yahoo has decided to sell or close the platform.
Earlier sources, Yahoo, the best option is to sell advertising technology platform, including the Right Media Exchange. Yahoo in 2007 to $ 700 million acquisition of Right Media, the Right Media Exchange ad trading platform for advertisers, publishers and ad networks, according to the company's Web site, the platform has 30 million active global buyers and sellers.
In addition, advertising and positioning system, APT and Yahoo's display ad serving technology is also a potential sale of objects. Informed sources also said that Yahoo and Microsoft search advertising partnership business may also be affected. Has been the co-operation did not achieve the desired results. In addition, Thompson is also considering other options, including Google, Yahoo to lay off 900 employees.
However, there is news that not many people willing to buy Yahoo's advertising platform, the platform is not worth. Although Yahoo's advertising technology platform has a good technology, but has been competitors beyond. There was a piece of earlier news, the price of Yahoo's ad technology platform will be less than 100 million U.S. dollars.
Las Bethel previously disclosed that Yahoo is working with Google, Microsoft, and private equity firms Silver Lake on the sale of advertising technology platform has been approached, eventually Google decided to acquire the business of Yahoo. Investment bank Evercore Partners had released a report, Yahoo's ad technology platform for the annual loss of $ 120 millions. Yahoo had unnecessary to retain this business any more.
About the Author:
jerri lily a professianl writer from industrial-gasburner.com, it provides the high quality products, such as China Industrial Gas Burner, China Thrust Device, and many more.
0 comments:
Post a Comment