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A Primer On Writing Better Articles

By Pearlene Colecchi


Most online marketers who write their own content may not ever stop and think what they can learn from copywriting. In fact, a lot of people who think very highly of themselves look down on copywriters because they do nasty things like selling. What you choose is up to you, but you may want to have a bit of an open mind about life. There are some powerful copywriting principles and concepts freely available for you to bring into your writing bag of tricks.

Emotional responses happen in the blink of an eye and you can definitely make that work in your favor. All you need to do is understand human nature a little more, perhaps, and then things like the following tips.

Even when the emotional bond is between two people who don't know each other, it is the foundation for pretty much everything.

When doing copywriting, it is important that it stands out from the crowd in some way or another. By using numbers or symbols, instead of words, you can do the unexpected which will cause people to take notice. By using benefit bullets, you can really cause a stir. Obviously, when using bullets in your writing, you won't want to do this every time. Sprinkle the numbers and symbols around, don't use them all in the same place or area. Our eyes are drawn to notice things that are different. You might want to try something like adding 601.4% to the text. Since it stands out, other people will notice it as they are reading your sales copy.

This is another subject altogether but if you do your research you'll find lots of tools and resources that you can use to help you get it done. You need to understand who it is that you are talking and marketing to because that is going to give you the guidance you need. All you really need is a little bit of common sense when you want to know a person or a group because that is what will tell you how to keep going with your conversation.




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