You need testimonials to help you with conversions, and you need to make sales before you can get testimonials - seems to be a dilemma for many new online marketers. But you will find your self in a constant struggle with this task until you learn what needs to be done. Given below are three useful tips to help you get great testimonials for your product or service.
What is typically done by all businesses is they usually ask for a testimonial. In fact, it is a valuable marketing and business tool to request feedback from people who have done business with you. By law, you cannot use anything until you have permission from person supplying the feedback, and so contact them and try to secure that permission. Most of the time customers will be more than happy to give their consent, just make sure you get it clear as to if you can publish their name or even website along with the testimonial to make it more effective. However, don't forget to ask for their permission before using any feedback publicly because if not, it may cause problems.
Video is still hot with no apparent signs of letting up, and so let's turn our attention to what can be done in this area. This is exactly why a video testimonial is a lot more powerful than a typical photo testimonial; a video testimonial happens to speak for itself and gives out a more authentic, genuine feel to it. It should go without saying that this format has the potential to do much more for you, and the reasons for it are very clear. Besides that, it's a general thought that video testimonials are much harder to fake, especially when they come from known authority figures. The really down side to this is it can prove near impossible to get a total stranger to shoot a video and send it to you.
The thing about social proof is people reading testimonials will wonder about them and also wonder about the people who wrote them. There is not much you can do about who gives you a testimonial, so just make sure you present them properly. Always work to give your readers the best testimonials you can offer, and the most effective are video followed by text, and always try to secure a photo for each testimonial.
Every testimonial on your product sales page plays a major role in helping you get better conversions, so try and make each one of them as effective as possible.
What is typically done by all businesses is they usually ask for a testimonial. In fact, it is a valuable marketing and business tool to request feedback from people who have done business with you. By law, you cannot use anything until you have permission from person supplying the feedback, and so contact them and try to secure that permission. Most of the time customers will be more than happy to give their consent, just make sure you get it clear as to if you can publish their name or even website along with the testimonial to make it more effective. However, don't forget to ask for their permission before using any feedback publicly because if not, it may cause problems.
Video is still hot with no apparent signs of letting up, and so let's turn our attention to what can be done in this area. This is exactly why a video testimonial is a lot more powerful than a typical photo testimonial; a video testimonial happens to speak for itself and gives out a more authentic, genuine feel to it. It should go without saying that this format has the potential to do much more for you, and the reasons for it are very clear. Besides that, it's a general thought that video testimonials are much harder to fake, especially when they come from known authority figures. The really down side to this is it can prove near impossible to get a total stranger to shoot a video and send it to you.
The thing about social proof is people reading testimonials will wonder about them and also wonder about the people who wrote them. There is not much you can do about who gives you a testimonial, so just make sure you present them properly. Always work to give your readers the best testimonials you can offer, and the most effective are video followed by text, and always try to secure a photo for each testimonial.
Every testimonial on your product sales page plays a major role in helping you get better conversions, so try and make each one of them as effective as possible.
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