One of the most critical elements of an effective Google Adwords campaign is selecting the right combination of keywords and keyphrases. There could be millions of keywords associated with your niche and playing a guessing game for the 'right' keywords can be costly. Google offers its own keyword selector tool to make the process of choosing keywords easier, but there's are a handful of other tools you can utilize to fine-tune your campaign.
Almost all Adwords masters use a three-step strategy when choosing keywords. First, they will begin with apparent keywords and run them through the keyword tool to figure out the volume and types of searches performed. Next, they would look for probable synonyms that will help them ascertain related or similar searches that are done by the market they are targeting. The last step is identifying keywords that are not doing very well and weed them out of the campaign.
If you are searching for ways to build a highly effective Adwords campaign, you'll have to select the right keyword tool and then follow the three-step method outlined above. According to the book 'Adwords for Dummies,' written by Howie Jacobson, the most ideal keyword tools for a PPC campaign are: Keyword Discover, Google's Keyword Selector Tool, Word Tracker, and the ever helpful Thesaurus.
You can readily access Google's Keyword Selector Tool through your account in Adwords. Using this tool, you will be able to enter a certain keyword, and you will see the results for that keyword along with other substantive keywords related to that niche. The tool will show you the volume of searches conducted per month, the average cost per click, and other statistical data you can use to analyze and compare various keywords.
Keyword Discovery is a paid service that makes it possible for you to manage several lists of keywords, compare data, and produce reports effortlessly. This is a very appropriate keyword tool for SEO experts and experienced Adwords users as it is a more robust keyword tool. As long as you are okay with paying for the service, you can be efficiently assisted by Keyword Discovery in creating a more broad list of keywords that would help you target your market more accurately.
Word Tracker offers both a paid service and a free tool for evaluating keywords. The free keyword tool supplies very basic information ,particularly, the number of searchers conducted for your keyterm within the month. It's a quick and simple to cross reference search volume for a particular keyword, but the numbers may not be as precise as the Google Keyword Selector Tool.
Using keyword tools can be an effective way to 'mine' for long-tail keywords and synonyms in your niche. You'll have an opportunity to compare and analyze dozens, even hundreds of keywords easily and can export the data into an Excel spreadsheet or other document for easy retrieval.
Being familiar with what your target market is searching for will help you develop compelling and high-impact Adwords ads which in turn can increase click-through rates. If you're just starting out, take advantage of the free tools available and print out or organize the results to build your baseline keyword list.
Almost all Adwords masters use a three-step strategy when choosing keywords. First, they will begin with apparent keywords and run them through the keyword tool to figure out the volume and types of searches performed. Next, they would look for probable synonyms that will help them ascertain related or similar searches that are done by the market they are targeting. The last step is identifying keywords that are not doing very well and weed them out of the campaign.
If you are searching for ways to build a highly effective Adwords campaign, you'll have to select the right keyword tool and then follow the three-step method outlined above. According to the book 'Adwords for Dummies,' written by Howie Jacobson, the most ideal keyword tools for a PPC campaign are: Keyword Discover, Google's Keyword Selector Tool, Word Tracker, and the ever helpful Thesaurus.
You can readily access Google's Keyword Selector Tool through your account in Adwords. Using this tool, you will be able to enter a certain keyword, and you will see the results for that keyword along with other substantive keywords related to that niche. The tool will show you the volume of searches conducted per month, the average cost per click, and other statistical data you can use to analyze and compare various keywords.
Keyword Discovery is a paid service that makes it possible for you to manage several lists of keywords, compare data, and produce reports effortlessly. This is a very appropriate keyword tool for SEO experts and experienced Adwords users as it is a more robust keyword tool. As long as you are okay with paying for the service, you can be efficiently assisted by Keyword Discovery in creating a more broad list of keywords that would help you target your market more accurately.
Word Tracker offers both a paid service and a free tool for evaluating keywords. The free keyword tool supplies very basic information ,particularly, the number of searchers conducted for your keyterm within the month. It's a quick and simple to cross reference search volume for a particular keyword, but the numbers may not be as precise as the Google Keyword Selector Tool.
Using keyword tools can be an effective way to 'mine' for long-tail keywords and synonyms in your niche. You'll have an opportunity to compare and analyze dozens, even hundreds of keywords easily and can export the data into an Excel spreadsheet or other document for easy retrieval.
Being familiar with what your target market is searching for will help you develop compelling and high-impact Adwords ads which in turn can increase click-through rates. If you're just starting out, take advantage of the free tools available and print out or organize the results to build your baseline keyword list.
About the Author:
No matter if you're an offline or online organization, you can find more customers by implementing AdWords to bring customers to your website. Additionally companies specializing in business to business can use B2B marketing practices to effectively grow their client base, all online.
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