Relationships at its Core
It is a given that no business can exist and thrive without building and keeping relationships; in attorney marketing, that principle can?t be any truer. If your clients are happy with your relationship as you provide your legal services, they will most likely decide to stick with you in their future business and legal needs. More than that, however, if you build a strong relationship with clients, you are also basically building a strong network where you can increase your client base through referrals and recommendations.
For a long time, legal practitioners have been relying solely on client referrals and recommendations to trump up their business and widen their client base. Of course, the leaps and bounds that technology has taken for the past half a century have made marked changes in the way they do things, but referrals and recommendations still play a very vital role in businesses acquiring new customers or clients.
Whether yours is a fledgling law practice or you simply want to expand operations by getting more new clients, it is still very crucial to maintain a strong long-term relationship with existing clients and other people who will be very instrumental in referring other potential clients to you. This should be the focus of your law firm marketing Relying on advertisements gets expensive, and search engines can be somewhat whimsical from time to time, but strong referral networks age well.
Building Relationships
Building and developing relationships aren?t exactly walks in the park, but if you do it right, there is no reason why you can?t derive some fun and enjoyment out of it. The best way to approach this is to keep in mind that developing new relationships would entail you looking for ways to help them and make things easier for them.
This is not exactly the most preferred method of acquiring new clients for many people. Maintaining and strengthening relationships to get client referrals can be quite tedious and slow-going, and most lawyers would opt to just get clients immediately. But if you think long-term and focus on helping your network of clients, the rewards will be a hundredfold.
Here are a few tips you can use in building those new relationships that will help you snag some new clients.
1. Participate in Industry Events. Regardless of the type of industry your legal practice is engaged in, make your presence felt in these events. In these events, you will be able to rub elbows with the key players in your industry, such as your competitors, other professionals, and potential clients. It is important for you to always conduct a follow-through despite being unsure whether this or that person may be of use to you. The smallest things that might interest them will be helpful, and yes, even a brief e-mail will work, too. The little things count.
2. Volunteer for Industry Organizations. When you volunteer for industry organizations, you are sure to find yourself meeting a lot of people from your industry, and you will be given the opportunity to prove your worth and value as you share your expertise and knowledge in the cause they are lobbying for.
3. Make your presence felt online through a blog or a website. It is quite sad how most law firms do not think their website or blog can do much for them. You should be writing articles and posts that potential clients will find not only interesting but also helpful. If there is a common question your clients tend to have, answer it on your website. Many law firms think this will keep potential clients from needing their services, but it's the opposite that is true, since it's never just one question that people need help with (and if it were just one question, they really wouldn't need you anyway).
These ideas can help you get started, but remember that at the end of the day, it?s the mindset that matters. I fully recognize that if you're just starting out, you need clients as soon as possible just to pay the bills. But you should not let good opportunities of building fruitful relationships slip through your fingers in exchange for some quick cash.
It is a given that no business can exist and thrive without building and keeping relationships; in attorney marketing, that principle can?t be any truer. If your clients are happy with your relationship as you provide your legal services, they will most likely decide to stick with you in their future business and legal needs. More than that, however, if you build a strong relationship with clients, you are also basically building a strong network where you can increase your client base through referrals and recommendations.
For a long time, legal practitioners have been relying solely on client referrals and recommendations to trump up their business and widen their client base. Of course, the leaps and bounds that technology has taken for the past half a century have made marked changes in the way they do things, but referrals and recommendations still play a very vital role in businesses acquiring new customers or clients.
Whether yours is a fledgling law practice or you simply want to expand operations by getting more new clients, it is still very crucial to maintain a strong long-term relationship with existing clients and other people who will be very instrumental in referring other potential clients to you. This should be the focus of your law firm marketing Relying on advertisements gets expensive, and search engines can be somewhat whimsical from time to time, but strong referral networks age well.
Building Relationships
Building and developing relationships aren?t exactly walks in the park, but if you do it right, there is no reason why you can?t derive some fun and enjoyment out of it. The best way to approach this is to keep in mind that developing new relationships would entail you looking for ways to help them and make things easier for them.
This is not exactly the most preferred method of acquiring new clients for many people. Maintaining and strengthening relationships to get client referrals can be quite tedious and slow-going, and most lawyers would opt to just get clients immediately. But if you think long-term and focus on helping your network of clients, the rewards will be a hundredfold.
Here are a few tips you can use in building those new relationships that will help you snag some new clients.
1. Participate in Industry Events. Regardless of the type of industry your legal practice is engaged in, make your presence felt in these events. In these events, you will be able to rub elbows with the key players in your industry, such as your competitors, other professionals, and potential clients. It is important for you to always conduct a follow-through despite being unsure whether this or that person may be of use to you. The smallest things that might interest them will be helpful, and yes, even a brief e-mail will work, too. The little things count.
2. Volunteer for Industry Organizations. When you volunteer for industry organizations, you are sure to find yourself meeting a lot of people from your industry, and you will be given the opportunity to prove your worth and value as you share your expertise and knowledge in the cause they are lobbying for.
3. Make your presence felt online through a blog or a website. It is quite sad how most law firms do not think their website or blog can do much for them. You should be writing articles and posts that potential clients will find not only interesting but also helpful. If there is a common question your clients tend to have, answer it on your website. Many law firms think this will keep potential clients from needing their services, but it's the opposite that is true, since it's never just one question that people need help with (and if it were just one question, they really wouldn't need you anyway).
These ideas can help you get started, but remember that at the end of the day, it?s the mindset that matters. I fully recognize that if you're just starting out, you need clients as soon as possible just to pay the bills. But you should not let good opportunities of building fruitful relationships slip through your fingers in exchange for some quick cash.
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