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SEO Reporting Through Analytics Software

By Doris Rivas

Currently there are so many types of SEO reporting software available to choose from that it can become overwhelming for an optimizer to find the perfect balance between programs to measure statistics. Most offer the basic features of page rank, pages visited, keyword density, browser type, traffic etc. Advanced programs will provide more features and options that shall cost more.

Visitor pattern and daily traffic data are two things that most optimizers look for before even taking up a client website for optimization. The traffic and pattern of visit describes exactly how well a website is doing and what strategies may or may not work on the site. No wonder, most optimizers request this from clients in the first meeting.

Optimization is a continuous process that requires regular update on the total incoming traffic and visitor count per page. The specialist will tweak around the website, promote it and then watch for real time indicators suggesting the success or failure of his efforts. These two parameters provide all the necessary info. For example, lack of sales but hefty visitor count directly correlates to an improper keyword choice.

By creating a page by page report, you can easily find out whether certain pages are outperforming and if a few are left behind in the shadows. Usually, good optimizers shall promote internal pages just as aggressively as the homepage. This is to ensure that traffic gets distributed over the entire site and that poor visitor pages start to pick up some residual traffic. This kind of page based report therefore is essential to monitor the overall website health.

Page reports provide optimizers a chance to stay more on faltering pages rather than ones that are doing good. This will in turn give them the chance to perform link building, keyword changes and site content modifications to try and turn the page popularity around. However, without knowing the page report, one simply cannot do this.

When you can include referrer statistics in your report, you can really show clients how well you have managed to optimize their websites. This is because it provides a real time view of how visitors are coming to your site. The best format here is the no referrer format where one simply types in your domain name to search for you. The next best is when someone enters keywords into Google or other search engines and ends up finding your site. Finally, plenty of other websites that redirect their traffic to you using keywords form the third tier of referrers. Clients want to know how much each tier constitutes in term of your total visitor count, something that good report software can provide.

Keyword monitoring is also an important tool to have as an optimizer. Moreover, having the ability to include this data in your period reports will allow clients to observe just how each keyword is performing. Monitoring traffic on a keyword basis allows optimizers to also strategize better.

Remember that SEO reporting is not just about connecting with clients and potential customers but also about tabulating your progress as an optimizer. Having the right tools to report is therefore essential for your growth and the development of client websites.

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