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Why Social Media Marketing In 2012 Matters To Your Business

By Chris Mueller


Midway through 2012, very many marketers and businesses are simply confused and concerned given Google's updates. If you use Facebook, you can also had problems happen there. There are many unique challenges that are presented to those that use social media for their business. May sound very easy to say, but in all reality, you should not be worried about much of this at all. It's all about social media marketing knowledge, and maintaining a fresh database of it. There is nothing you can do about these changes, so don't worry about what cannot be altered.

You just start using the relational attribute that identifies you as the source author for your content. There are several reasons for doing so and today's climate on the net makes this more important than ever. First, the tag rel="author' is how you use this in your page code and this carries a lot of weight in terms of social weight. Google will be much more serious one looks at this tag in relation to the content they find. To get your content to rank better in the search engines, especially Google, this optimization factor must be implemented. In the event that your content is stolen, this is another reason to have this particular tag. If that happens, your own content used by someone else could possibly outrank yours.

Google does quite a few changes with its search engine algorithm. These are referred to as Google games, games you need to master. One such important item is filling out your Google+ profile as much as possible and then updating it. It is a known fact that people with an updated Google+ profile will get more organic traffic than others. It is important that you discard any thoughts of privacy issues that you may be worried about. You have to be willing to do this if you are serious about getting more traffic from Google. You need to have a profile that is updated regularly.

It is important that we move onto something else now that we understand a little bit about Google+ profile. Another aspect of your profile is that you have to use it to extract the maximum benefit it can give your business. Google desperately wants in the social media and networking game considering the strength of Facebook. The best way to benefit your business is to utilize your Google+ profile on a regular basis. What you do is simply write about something relevant in your profile. It's essentially the same as tweeting on Twitter, or making a Facebook post every now and then.

Using social media and Facebook is something that you should do on a regular basis - here's one reason why: Everyone on Facebook is not looking for something to purchase. They are a general audience with a general purpose. Always keep your marketing to a minimum, but either way, Facebook can help you dramatically.




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