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Is Your Ecommerce Store User Friendly?

By Meagan Connelly


It has finally been done.Your ecommerce store is up and running.It contains the most recent products in your niche.The store contains helpful information that potential buyers will like such as prices, descriptions and even colourful pictures.However, there seems to be one slight problem.You are not making any money.According to the site's stats, traffic does not seem to be a problem.Plenty of people visit your ecommerce store on a daily basis.But, if the amount of traffic is an indicator, you are not making the right amount of income.Why is there a problem?

Could it be that your site is not user friendly.Unfortunately, a lot of ecommerce store owners do not realize this until it is too late.Sometimes they either do too much or too little when it comes to their site's ecommerce design.Many times a website is doomed to fail if it is not user friendly.A site can have all the bells and whistles in terms of products and graphics.But, if it is too hard for users to navigate, there will be plenty of missed sales. Luckily, there are various ecommerce solutions that can help you with this problem.The following article will list some of the things that you can do to make your ecommerce site more user friendly.

Do your visitors have the ability to search your ecommerce store for needed products?Buyers are frustrated when they cannot find what they are looking for.Make it really easy for them to navigate your site and find the products that they want and need.A visitor should never have to play guessing games to find desirable products.Make your site as searchable as possible or you will risk losing potential customers to other sites.

Does your ecommerce store take too long to load?Everyone wants to be creative and stand out from the competition.However, when this is done at the expense of possible sales, this is obviously a negative outcome instead of a positive one.Sometimes specific items such as graphics are a problem for some websites because they take longer to load.These graphics can either be too large and powerful for the site or too large in number.Quite naturally a site that takes too long to load is irritating to the user.Ultimately, this does nothing for usability.

Does your ecommerce site have a help page for visitors?A majority of people will ask the same questions when shopping online.They want to see contact information, shipping policies, refund policies and payment information.By making this information easily found, your visitors are most likely to shop in the ecommerce store much longer.Many sites have a page that is devoted to the frequently asked questions that customers may have.Do whatever it takes to make your site user friendly.If they stay longer on your site, this will give you more chances to sell products.

In conclusion, in order for an ecommerce store to be profitable, it must be user friendly.This might be the main reason that your site is not making any sales.Just use some of the ecommerce solutions that were suggested by this article. A lot of times all it takes is a slight change to your ecommerce design so that your potential buyers are happier.When this is done, it will eventually help you to make more money.




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