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Knowledge of Utilizing SEO Correctly Will Get You on the Right Track

By Vincent To


Until recently, it was not very difficult to get listed on the search engines. The important steps were to create and design a website, get a few META tags added to the HTML of the header and section and then look for links that one could use to access other sites. This was all that was required to get ranked favourably in search engines. Reciprocal links, especially those that included many incoming links were used by Google to get listed in the top pages of search engine results or SERPs.

Google then decided to change its strategy a few years later and started disregarding the reciprocal links and many of the META tags. META description tags and the Title were given importance but nothing else. This made most of the websites practically disappear or fall lower down in the search engine results pages practically overnight. Webmasters watched this downfall in horror and were fortunate enough, to use the resources suggested to get their pages back on track again with the relevant search engines.

It is therefore very important to use SEO correctly as it still has much relevance in today's world. Not everyone can afford to pay huge amounts and have advertisements posted on their site to generate traffic. Learning how to implement SEO can save a lot of money and yet get the website highly visible, so that the right traffic is generated in large amounts. Novices in the line would find it extremely difficult to handle the expense, especially if they did not attract the right traffic to the website due to ignorance of using the right strategies.

An important source of traffic that is becoming very popular is the use of social media sites. This is different from the organic traffic brought in by search engines. This new revolution is difficult to keep track off, due to its ever changing faces. Till recently, Orkut was very popular as a social networking site, followed closely by Myspace. Twitter emerged and rose in popularity creating a wide awareness in media circles. Today, Facebook has topped the list as the most popular social networking site, which can direct huge traffic by employing different strategies. The rules are different and the implementation methods also differ from SEO.

It is not difficult to learn how to implement SEO. It does take a lot of time though and if one is interesting in getting into a competitive niche, it can take lots of effort and time to get listed in the SERPs favourably. If the niche is not so competitive, it may take just a few days. It is best to hire the services of a seo advertising agency and find out how to use the different options online. Many seo services leeds are available who can make good promotional offers to boost the business.




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